LYNX representation

Advertising has now reached the point where companies be no agelong afraid to exploit women to sell their products. Advertising has associated itself with sexism, often inconsistency against women; making them an object inferior to men. The women presented in advertising are often stereotypical in that that have the desired figure, verbal expression and attitudes expected by a male target audience. twain advertisements that demonstrate these representations of women are the print advertisement panther thou Get-on, Get-off and the TV advertisement LYNX Pulse The girls are manipulate. The LYNX campaign relies heavily on the AIDA principle, which aims first to draw out the male target audience attention, hold their interest to realize a desire for the product which in-turn persuades the intended to purchase LYNX products.

Throughout the LYNX advertising campaign marketers have proven that they are not afraid to exploit and demean women. In the TV advertisement LYNX Pulse, women are represented as being inferior and slave-like to men. The scene starts with a piece of chain armor being dropped through a door, by an winning swarthy wearing only a bikini and a comport bag. Accompanied with a deep bass tune. It because shows a woman jogging in heels, wearing a oblivious skimpy dress and showing a great worry of cleavage.



The scene then changes to an exotic woman washing a car, also wearing a short showy dress. The vex then changes to a fast food outlet were a woman in a tight uniform is collect food. The ad then jumps to another scene where two attractive female office workers are playing with their hair and fiddling with paper rolls. The set then moves to the front of a signal were another attractive woman is delivering pizza to the door. The guy, an average all(prenominal) day man, then answers the door to the pizza deliverer; who looks at him in a provocative/ suggestive way. The ad then concludes with an image of the deodorant and a voice over communicate the viewers that The girls are ready. Are you?. The...If you want to get a full essay, order it on our website: Ordercustompaper.com



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