Monday, September 30, 2019

Songs of Innocence and Song of Experience Analysis

William Blake lived from 1757 – 1827 in London. He was primarily an engraver then painter until later writing his famous poems. In his childhood he was educated at home although he later attended a drawing school, Henry Pars' and was an autodidact. Blake also claimed to have visions, most notably a vision when he saw and conversed with the Virgin Mary and the Angel Gabriel. In 1779, Blake became a student at the Royal Academy in Old Somerset House. His studies required no payment but he was expected to supply his own materials throughout the six years he would stay. He married in 1783 to Catherine Boucher, based solely on love and to this day is defined as a romantic poet. He was Associated with the Romantics because he had similar ideas that the imagination was very important. Byron, Shelly and Coleridge believed that the imagination was important – much more then rational thought. They were all against industrialisation of the countryside. The Romantics were an artistic movement which started in the 1770s through the Industrialisation of Europe continuing into the early Victorian period. They were classed here because of certain shared beliefs. The Romantics disliked the effects of the Industrial revolution. They lived during the civil war of America and the French revolution, due to the sudden questioning in the role of Monarchy and Church. William Blake produced poems, most notably the two companion poems of Songs of Innocence and Songs of Experience. One of his beliefs was that innocence is something good and generally saw experience as a bad thing. Evidence shows from his poems that he detested the expansion of industrialisation and very much liked the countryside as well as his deep religious attitude. Also you can read Analysis July at the Multiplex Songs of Innocence and Experience was written in 1790. The main theme Blake stressed was that a child remains innocent in his or her youth. The songs of Innocence are written in a child's point of view. They still strive strong even though there is evil around them. Blake felt as you grew older you lost that innocence as you gained more experience. The songs of Experience are written in an experienced point of view, which had realised the true evil around him or her and hated it. The first two examples are the lamb from Songs of innocence and the Tyger from songs of experience. Firstly, the lamb consists of two stanzas with five rhyming couplets. The Lamb is about innocence and Blake utilises the symbolism of a child to emphasize the theme. â€Å"He is meek & he is mild†. A lamb is a small, timid and weak animal and can portray innocence and peacefulness, properties we can associate with a child. It may also have deeper meaning, such as the Lamb of God. It was Jesus who became known as the Lamb of God because as the Jewish faith believes, sacrificing a lamb would take away your sins. The Christians saw Jesus as acting like a lamb so he could take away everyone's sins after becoming crucified, an image which shows self-sacrifice and innocence. Blake, who has a passion for religion gives praise to God for creation of a creature like the Lamb. The alliteration of â€Å"Little Lamb† gives the effect of softening the tone and adding to the imagery of innocence and possibly Blake tried to make the Lamb seem like a Nursery Rhyme, which portrays the poem being narrated by a child, therefore linking back to the theme of innocence. In the Tyger, the poem consists of six stanza's, with two rhyming couplets in each stanza. The Tyger is about experience and Blake utilises this using industrial and colour imagery like in the fourth stanza such as â€Å"what the hammer† or in the first stanza â€Å"forests of the night†. The Tyger needs experience to survive, as it needs to kill to live. Blake is questioning God â€Å"What immortal hand or eye, / could frame thy fearful symmetry† to why God would want to make animals like tigers, such as mankind. This is one of Blake's rhetorical questions throughout the poem. Read also  Case 302 July in Multiplex The â€Å"immortal hand† refers to the power of God to create. The â€Å"fearful symmetry† refers to the complexity in the tyger by the divine artistry, almost being so perfect as to be fearful to understand. Blake saw the Tyger as a very intricate animal, asking how God created it, â€Å"In what furnace was thy brain / What the anvil,†. The comparisons between the two is that the Lamb has pastoral imagery, such as language, â€Å"Vale†, â€Å"mead†, â€Å"stream†, This helps the reader picture a pastoral scene. This was the ideal life of William Blake, evidence for his want for the time before the industrial revolution. The Tyger has industrial imagery, â€Å"furnace†, â€Å"hammer†, â€Å"anvil†, to show how the Tyger is made as if it were in a factory. This imagery shows a pessimistic view of the Tyger. Blake does this because of his hate of industrialisation and saw it as an impurity to the countryside. In the penultimate stanza of the Tyger, Blake quotes Genesis, â€Å"Did he smile his work to see†. Blake is talking about the sixth day of creation when God had finally stopped and looked at his work, and saw it was good and rested on the seventh day. But then Blake adds â€Å"Did he who made the Lamb make thee! † Blake gives this rhetorical question to state whether the same God made the â€Å"little lamb† also made the â€Å"Tyger†. Here Blake questions the omniscience of God. If God is kind and all knowing shouldn't he have known evil and suffering would exist due to the creation of creatures like the Tyger. In general, Blake examines two separate animals, the Lamb and the Tyger which express his feelings on ideas about creation and the creator. Blake appreciates an innocent creature like the Lamb and is awe-struck by the complexity of the Tyger but is asking why God would make a Tyger with properties like having to kill in order to survive. Blake sees innocence as something good because as age your experience in the world increases. People see the sinister side of the world; therefore Blake would have seen ignorance as bliss. The next poems I will be analysing are The Chimney sweeper from Songs of innocence and The Chimney sweeper from Songs of Experience. The Songs of innocence version was written in 1789. Blake saw around him the child cruelty and shows this through his poem. â€Å"When my mother died I was very young,† from the first stanza immediately shows Blake's choice to make the poem in a child's perspective thus increasing the empathy, which he has tried to do repeatedly â€Å"in soot I sleep† to show the reader the bad life of poor children. Yet they continue to strive as best they can and treat each other well compared to the adults. â€Å"soot cannot spoil your white hair†, from the second stanza is about another child trying to comfort another child. In the penultimate line in the First stanza, â€Å"Could scarcely cry † ‘weep! ‘weep! ‘weep! † † is the child's attempt to say â€Å"sweep! , sweep! â€Å", which was the common street cry of chimney sweepers. It shows the child is very young and cannot even talk properly, adding to his innocence. Also this poem shows that the children have a very optimistic attitude on life, they try to make the greatest of what they have and do not fear death. This can be shown through a religious theme. When â€Å"the Angel told Tom, if he'd be a good boy, He'd have God for his father & never want joy†. Here Blake is showing that the children will live happily for eternity if they followed God's rules. Blake therefore believes the innocence of the children is what keeps them believing they'll have a better life after this wretched one because their innocent minds were easy to manipulate with the guarantee of an afterlife. The Chimney Sweeper from Songs of experience was written in 1794. The Chimney sweeper show evidence of his former innocence and is the same chimney sweeper from songs of innocence but matured and grown to realise the real world around him. Now, the Chimney sweeper blames his parents for the life he was put in, the first stanza say's, â€Å"Where are thy father & mother†. He is miserable in his position â€Å"notes of woe† and also blames â€Å"God & his Priest & King†. Blake purposefully made this child's perspective different from the companion poem to show the chimney sweeper has been influenced by society and therefore has an experienced point of view. Through the child's experience, Blake has portrayed the child detesting religion. In the first stanza the child speaks out for his parents, but he knows â€Å"They are both gone up to the church to pray. The child is angry that the people who follow God are the same people who â€Å"taught me to sing the notes of woe. † The child is bitter towards his life and believes he has been done wrong by the adults and believes they find joy in their misery â€Å"Who make up a heaven of our misery†. Blake has done this because of the controversy around the role of the church and monarchy and is an indication of someone who is experienced to question the role of church and monarchy. The Comparisons between the two is that they both contain metaphors prophesizing a most likely death. The Songs of innocence also has dark colour imagery inside the metaphor, â€Å"Were all of them lock'd up in coffins of black. † The â€Å"black† being themselves covered in soot and â€Å"lock'd† inside the chimneys, as was a lot of boys misfortunes. The Songs of experience shows the child knowing what his parents have done to him and is aware of a possible death. â€Å"They clothed me in the clothes of death†. The metaphor also shows that he was â€Å"clothed† from the real world during his younger years of innocence, meaning he felt he was living a lie. Further colour imagery is used in the songs of innocence such as, â€Å"cannot spoil your white hair†, white symbolising something pure as well as in the fourth stanza when the children â€Å"naked and white†, go and â€Å"wash in a river, and shine in the sun†. Here Blake uses pastoral imagery to make the countryside seem like a heaven and uses more themes of religion linking â€Å"naked and white† to Adam and Eve, where they â€Å"wash in a river, and shine in the sun†, this being the Garden of Eden. Blake is using the innocence and naivety of Adam of Eve to link this with the Children. The colour imagery in the chimney sweeper from Songs of experience relates to darkness in a â€Å"black thing among the snow. † This meaning the soot covered child is an oddity among everyone else. Blake stresses that he is all alone among the world and tries to win the readers sympathy. Using the word â€Å"snow†, Blake has used the snows property of being cold to portray society's ill attitude to life. In general, Blake has tried to expose the churches twists of their religion to benefit themselves. Blake has used the chimney sweepers as evidence of this. They were taught that if they do their â€Å"duty they not fear harm. † And as the innocent children they believed blindly until gradual experience revealed that is was the church that â€Å"taught me to sing the notes of woe. † Most children were brought into chimney sweeping when they reached 5 and continued that life until their size grew too big to fit inside. Many died from becoming trapped, getting tuberculosis, asthma and testicular cancer. William Blake lived in London his whole life and wrote the poem London for Songs of experience. London was written in 1794, in the aftermath of the French Revolution. This was a time of great political conflict in Britain. It exposes the distance in classes between those in power and the poor. In the second stanza, â€Å"mind-forg'd manacles†, this metaphor contains a deeper meaning then at first glance. The â€Å"mind-forged† relates back to the tyger's meaning of being created as if it were a machine. â€Å"manacles† are chains to the arms, which is being used to say London was a like a prison. The powerful minority had imposed their laws and removed freedom of the majority. We see this as how the powerful people were granted charters to control the streets of London and the river. Blake is obviously displeased that the streets are â€Å"chartered† but more obviously for the â€Å"Chartered Thames†, which shouldn't be controlled by laws. This is evidence for his views on the removal of freedom. Blake writes the â€Å"weakness† and the â€Å"woe† has appeared â€Å"in every face† to show the misery to try and make the audience feel sympathy for the poor. The repetition of â€Å"marks† and â€Å"every† reveals the extreme anxiety which â€Å"marks† of misery show up in â€Å"every Man† and â€Å"every Infants† faces which inform us that the Londoners are weakened in mind, body and spirit by the imposing of laws and â€Å"chartered streets†. Blake has utilised this to increase the audience's sympathy. Another main point with deeper meaning is in the third stanza, where Blake utilises imagery of religion and destruction as a paradox. He is implying the fall of religion such as the religious imagery of the â€Å"black'ning church† which represents the loss of innocence and the society's desertion of faith. The â€Å"chimney-sweeper's cry† symbolises trying to clean the soot that covers society and clean what causes their misery. But the â€Å"black'ning church† can also be blackened metaphorically with the shame of not helping the poor with the use of their power. There is also a pun as â€Å"appals† means to become pale, as with fear, but the churches are becoming metaphorically black, with soot. Still in the third stanza, the â€Å"hapless soldiers sigh† is about the aftermath of the French revolution when soldiers were drafted into war, unwilling or willing. Blake uses the imagery of destruction â€Å"Runs in blood down palace walls† to explain why the society is forced to mend their â€Å"weakness† and â€Å"woe† so an uprising will not occur in London. The last stanza reveals Blake's feelings that the next generation will be affected by his generation, â€Å"youthful harlot's curse† symbolises the youth's bad deeds will cause the â€Å"newborn infant's tear† which means the new generation will have to deal with the previous generations problems. This shows how old generations make mistakes for the new such as the current generation creating global warming, which the next generation must deal with. The language in the final stanza such as â€Å"plagues† also symbolises the â€Å"curse†. The â€Å"marriage hearse† symbolises eternity with death, an oxymoron. This makes the effect of showing life is not without death, in every life there is a final misery, death. William Blake wrote Holy Thursday in songs of innocence in 1789. Holy Thursday describes the church's festival to commemorate the ascension of Jesus which takes place thirty-nine days after Easter. On the Thursday, children from the charity schools across London went on a march to attend a service at St Paul's Cathedral. Beadles were lower ranking church members who kept the order of the children as they arrived. The Songs of innocence version of Holy Thursday consists of three quatrains each with two rhyming couplets. The first stanza brings the life to the poem with use of colour imagery â€Å"red, blue and green† to emphasize the children's delight. Blake uses â€Å"innocent faces clean† to once again stress how simple and innocent children are. They are â€Å"clean† because they have not yet acquired experience, which Blake saw experience as something bad. The Beadles are â€Å"Grey headed†, revealing them as possibly old aged. Blake also describes them as â€Å"wise guardians† perhaps because of the knowledge they have acquired till their old age. This is peculiar because the main attitude of Blake was that experience was something bad. It may be that Blake writes this because he is pleased that the children are brought up with a good religious attitude by the church. In the last stanza the children sing above the â€Å"aged men†, more evidence of the beadle's old age and a way to show their experience. Blake may have done this because he believed the Beadles were not â€Å"wise† or bothered to be â€Å"guardians† of the children because they cared not for them, another link to show experience as something bad. In the last line of the last stanza, â€Å"Then cherish pity, lest you drive an angel from your door† is a reference to Hebrews 13:2, â€Å"Be not forgetful to entertain strangers: for thereby some have entertained angels unawares. † This is God telling people to be good to our fellow man as you don't know who they are. This portrays the children as angelic to the reader. Also the sentences of the poem lengthen across the page. This can represent the long marching line of the children towards the church. The Songs of experience version was written in 1794. It is about the same event from the Songs of innocence but the manner is more disheartening. The poem consists of four quatrains and Blake has removed the effect of lengthening the sentences. Pastoral imagery is evident that the children are in a â€Å"rich and fruitful land†. Blake has done this because of the beauty of the actual church itself but he then stresses they are still â€Å"reduced to misery†. This is a reflection to the sour attitude of life expressed in the poem London. Blake is furthermore disapproved of the powerful taking advantage of the poor. Blake furthermore criticises the integrity of the church by writing that the children are â€Å"Fed with cold and usurous hand. † This means that the church has no concern of the children as is only interested in continuing the ceremony so it will benefit the church as â€Å"usurous† meant to lend money for a profit. Blake has also written deeper parts including â€Å"And their ways are fill'd with thorns†, from the third stanza. Blake has used religious imagery to suggest the children's lives will be full of adversity just as Jesus did. The â€Å"thorns† give a reminder to Jesus being flogged along with the crown of thorns. This was the hardship Jesus endured but after being crucified he ascended straight to heaven. Blake is saying the children will endure hardship like this but when the die they will go straight to heaven. Comparisons between the two are that in the last line of the third stanza of the Songs of Experience version, â€Å"It is eternal winter there,† describes how the children see the ceremony from the experienced point of view. This is different from Holy Thursdays of the Songs of innocence. The last stanza of the Songs of Experience version links to the â€Å"winter† by saying that when the sun shines and the rain doesn't fall, there â€Å"can never hunger there† and â€Å"Nor poverty†. But in winter the sun does not shine and rain does fall, so therefore Blake is saying there is hunger and there is poverty. The Songs of innocence version portrays the children as â€Å"flowers of London town†, this gives a good mood of the imagery for the children. But The Songs of Experience version opposes this mood as â€Å"their fields are bleak & bare† which both quotes touch on pastoral imagery. The experience of the children has lead them to become miserable as the adults and are â€Å"bleak and bare† physically and mentally. In general, Holy Thursday is meant to be a joyous occasion as Blake writes about the children in Songs of innocence but the exploitation by the powerful minority has demoralised the poor majority and this foul mood on such an occasion is shown in Holy Thursday from Songs of Experience. William Blake died in 1827. Blake wrote Songs of Innocence and Experience to show the world the bad deeds that society had created, expanding on matters he felt important like religion and morality, child labour and cruelty. It is true that Songs of Innocence and Songs of experience are very complex and Blake has done a good job of helping the reader understand the complexity by using his powerful use of imagery and language and William Blake has definitely expressed his beliefs well though his poems.

Sunday, September 29, 2019

Poem Analysis on “Out, Out-, ” by Robert Frost Essay

My emotions toward this poem are depressed, forlorn, and melancholy. In â€Å"’Out, Out-,’†, a young boy is at work about to go to dinner when suddenly the saw cuts off his hand. A boy his age shouldn’t have to die doing a man’s job. Work back then had unimaginable conditions that made you want to cry. The line that struck out at me the most was â€Å"Don’t let him cut my hand off- The, When he comes. Don’t let him sister!† So. But the hand was already gone. This made my whole body convulse at the thought of his hand being cut off and eventually causing his death. When breaking down the poem, I realized he used repetition of the words â€Å"snarled and rattled†. For me it created an ominous and almost foreshadowing affect. The working condition was not up to par, and Frost shows this by the line â€Å"And they, since they were not the one dead, turned to their affairs.† This shows how people acted towards children working and that anything can happen. It also produced a personification because a saw doesn’t answer to when being called to supper, nor can it leap. â€Å"His sister stood beside him in her apron To tell them ‘Supper.’ At the word, the saw, As if to prove saws know what supper meant, Leaped out at the boy’s hand, or seemed to leap— He must have given the hand.† Frost uses emotionally filled words in this poem. That must mean that he was attached to it emotionally and personally. I did some background research and it is possible that he based it off of his neighbor’s son, Raymond Fitzgerald who cut off his hand with a saw and bled until he went into shock, causing heart failure. People either were not aware of the conditions back then, or they did and couldn’t do anything about it because they needed the money. In that time period, everyone in the family had to contribute to survive. I believe he was also making a statement towards the government for not making regulations on the age  requirement of eligibility to work.

Saturday, September 28, 2019

EZL 124 Supporting children's learning in the early years Essay

EZL 124 Supporting children's learning in the early years - Essay Example Over time, I progressed to Nursery nurse, with a wide range of roles and responsibilities attached to my job. The thorough training I underwent taught me the importance of play; holistic approach to early years learning and safety of the children; evaluation of my work and identification of my weakness through deep reflection on my practice and the promotion of diversity, equality and inclusion of all children regardless of their abilities and cultural backgrounds. The centre helps and supports children, their families and staff when appropriate. I realized it was one of my passions to support and help children with special/ additional needs. The centre works with other agencies and professionals in supporting children’s positive development and promoting their welfare. It adheres to the policies set by the Every Child Matters, 14 national standards, Early Years Foundation Stage Curriculum and all other relevant policies and regulations. Personally, in my practice, I promote equal opportunity, inclusion , planning for children’s needs and interests, working with parents and being a positive role model to our students and volunteers as well as to less experienced staff. In doing so, I uphold the high standards of the centre and become one in its consistent provision of quality care. The five areas of Every Child Matters namely: Staying Safe; Being Healthy; Enjoying and Achieving; Making a Positive Contribution; and Achieving Economic Well-Being are all goals that the centre attempts to meet on a daily basis. Working with a team of colleagues hones my skills in interpersonal relations, planning for the children, and sharing and gaining knowledge about each child’s needs and children’s development in general. Parent relations are likewise maintained effectively as I keep the lines of communication open for them regarding their children. Networking with various professionals from different agencies involved with

Friday, September 27, 2019

BASICS OF COMPUTER AND PROGRAMS Essay Example | Topics and Well Written Essays - 1250 words

BASICS OF COMPUTER AND PROGRAMS - Essay Example This means that, without software, a computer cannot be able to carry out any command hence useless. Different categories of software are installed in computers to enable them do tasks as given by the user. This softwares work hand in hand with each other for the computer to carry out its given tasks effectively, below are the two common softwares. Application software is a computer program that is widely known and used for commercial purposes whereby it carries out all regular and specific assignments that a user wants it to do, like calculations, data processing, word processing, communication, games, database management, spreadsheets and other related tasks. Application software is the main reason why the user buys a computer, whereby, it makes the work easier and faster than it could be done manually. The application system is widely used in business, medical and educational fields across the world as it has made the work and assignments in these fields easier. The softwares are known and seen by the end user, and through this, the user create shortcuts that enable him or her to access easily the documents in the machine (Stair, Reynolds and Reynolds, 2008). System software is the main computer software that directs the essential purposes of a computer and it is usually preinstalled within the machine; they are not seen by the user. It allows communication between the hardware and other categories of software; it includes utilities which safeguards and upholds the computer and its operating system. Utilities include software like anti- viruses, disk defragmenters and firewalls, their main purpose is to protect and maintain the computer system from breakdowns. Computer driver devices also fall under system software; in other words, system software gives support to the physical elements of a computer and synchronizes all the external devices like keyboards, printers, displays among others (Nithyashri, 2010). System softwares enables the machine to function ef fectively and accessibly; it protects the machine from any internal and external damages that may cause breakdown. It also ensures that there are servers and workstations that make the tasks easier; on the other hand, application software are tools available in the computer that enable the user‘s work cheaper. Both system and application softwares are beneficial to me as a business end user because through them, I know that my computer will function the moment I turn it on (system software) and that I will complete my calculations and balance my budget easily and faster (application software). Application software will enable me create shortcuts on my machine so that I can access the documents faster and effectively; likewise, the system software will protect my machine from breakdowns in that I will not lose any information or distort my information. Therefore, they will enable me to deliver high quality and quantity services to my clients in time. Types of software packages There are several types of software packages but the eight most popular ones are, word processor; this is a package that enables people to use a computer and to carry out their tasks. These programs enable the user to check out and correct spellings, make some characters italic, bold and underline show the difference and importance of the characters from the rest of the document, standardize the document to the required page layout, save the document for later use or

Thursday, September 26, 2019

PREMIER INN (UK) 1 Essay Example | Topics and Well Written Essays - 2250 words

PREMIER INN (UK) 1 - Essay Example Business organisations today have to face a new challenge in their environments which is discontinuous change. This is the new type of change that does not easily fit into a pattern and very often is quite abrupt. This is what Mr. Andy Grove, the former head of Intel, calls as the nightmare moment which is crisis point at which massive change occurs and a firm must adapt quickly or fall by the wayside. In other words, discontinuous change can catch many managers unaware or flat-footed because it is not based from prior experiences or the past history of an industry. This drastic change is usually disruptive as it alters existing industry structures. In this regard, this paper deals with how Premier Inn (UK) is dealing with the changes in the hotel service industry and related industries of leisure, restaurant and tourism. Premier Inn is part of the Whitbread Hotels and Restaurants Division which in turn is a part of the still bigger Whitbread (PLC) Group. Ironically, the Whitbread br and first earned its reputation in the market as a well-regarded brewer but exited this business in 2001 to refocus itself on other revenue-growth areas, namely the restaurant and hotel business. Although it retained its wines and spirits in conjunction with night clubs, the main attention these days is on the hospitality business such that Whitbread achieved a record of sorts when it won the three coveted awards given out by the British Travel Awards (Premier Inn, 2010, p. 1) such as the â€Å"Hotel Chain of the Year†, â€Å"Best Business Hotel Chain† and lastly, â€Å"Best Leisure Hotel Chain† late last year (November 2010). This paper looks at present strategies of the firm and evaluates these. Discussion To have won those three prestigious awards in a short time in its existence is truly one of the great achievements of Premier Inn and successfully challenged long-standing leaders of the hotel industry such as Holiday Inn, Hilton and Marriott. Premier Inn be longs to the budget hotel category but it has been creating its own â€Å"uncontested market space† which professors Chan Kim and Mauborgne term as blue oceans (Harvard Business Review, 2004, p. 77). This is in contrast to the usual corporate strategy based on known market spaces (or red oceans) in today's overcrowded industries with clearly defined boundaries and well-known competitive rules of the game in order to survive. The essence of the blue ocean strategy is based on a new concept of rendering the competition irrelevant by changing the rules of the game, specifically by achieving cost savings while at the same time boosting the value-for-money proposition. Within the context of this blue ocean strategy, Premier Inn is trying to duplicate what Singapore Airlines (SIA) achieved in the highly-competitive airlines industry. In particular, SIA has cost-effective operations that are even lower than most American or European budget airlines (Heracleous & Wirtz, 2010, p. 145) . Singapore Airlines has pursued two seemingly atypical and incongruous objectives deemed by most management experts as incompatible which are differentiation and cost leadership. This two-pronged or dual strategy was thought even by Prof. Michael E. Porter as eventually unsustainable in the long term because these entail contradictory investments, processes and objectives (ibid.) but SIA has proven experts otherwise. This is the same strategy being pursued now by Premier Inn. Moreover, while the company tries to achieve these twin aims, it must also contend with its avowed new corporate responsibility of pursuing environmental sustainability in the way it uses the Earth’s resources while gunning for increased market share and profitability for its stakeholders and employees. Premier Inn wants to alter the rules of competition in its

Wednesday, September 25, 2019

Overview and Discuss the Current Trends in Web Development Essay

Overview and Discuss the Current Trends in Web Development - Essay Example It is predicted that there would be larger demands for single websites that would be capable of supporting both desktop computers as well as mobile instruments. For years, there have been websites serving for the computers and the mobiles separately. However, with recent development it is expected that there would be uniformity in the web designs enabling them to serve both for the computers and the mobile devices. At the same time, there would be greater need for security since simplified sign up processes would be involved in the further web developments. It is also predicted that customization of content of marketing would be supported through big data in the recent developments of the web (Scaglione, 2013). Mobiles are the latest trends in use. Considering the new developments in the web, it is predicted and expected that several simple sites would be developed through designs that are heavy in texture. Responsive and adaptive sites would be in an increase. The current trends are expected to mature in the near future. A new world would be entered into with the development of new and powerful browsers and HTML5, CSS3, and jQueries. These trends have been more focused in the recent times considering the fact that the mobile devices have become highly advanced easily available for use by individuals. Two major developments that are expected to largely influence the development of the web in the recent times and in the future are: Shift of companies to the SaaS and cloud model, and to the personalization and depending on technological intelligence for behavior of the user as well as the device; Development of the applications of the mobile devices (Scaglione, 2013). The year 2012 was expected to encounter certain hardships in terms of the economic difficulties and the web industry was found to struggle through such hardships as it tried to develop through censorship, indigenous applications, and the technology that was not only rapid in its nature but also frag mented. However the predictions for the year 2013 reflect change in the designs and hence shift to newer designs and development. Thus usage of the devices, as well as adjustments of the consumption of the web is considered for shifts to new developments (Grannell, 2013). Open source tools and applications have been obtained to be highly beneficial for web development as they are capable of being used as alternatives for web designs considering the budgets for such development in the present times. There are several open source applications that are free and also have features that may be compared to the ones offered by expensive web designs. Thus, this enables a web designer to have all the necessary tools and applications without much expenditure (Jones, 2009). The present study would discuss on some of the open sources web development tools that include HTML5, CSS3, JavaScript, AngularJS, ASP.Net, jQuery, AJAX, Web Content Management Systems, WebApps, WYSIWYG, and Search Engine O ptimizations. The study would also have an overview on some of the closed sources as

Tuesday, September 24, 2019

The Residual System in the US Essay Example | Topics and Well Written Essays - 1750 words

The Residual System in the US - Essay Example Property asset bubbles occur every time during a normal business cycle and especially during boom times but the severity of the current downturn and subsequent bursting is something unique. Many had compared its deleterious effects to the Great Depression of the 1930s when the stock market collapsed and millions were thrown out of work. Â  The financial crisis led to a tightening of credit such that businesses find it hard to borrow money to finance expansion plans. This, in turn, caused an economic contraction in terms of employment and industrial production, leading to a vicious downward cycle that has continued until today although it had slowed down a bit. The end result is that once prosperous families find themselves on the breadline when their primary breadwinners lost their once secure jobs. It is as if the whole sky had fallen down on them and their own version of the American dream had turned into a nightmare of waiting in job lines. A cherished dream of self-worth was destroyed by these job losses when a primary sense of achievement is how much one can afford to buy in the first place. An individual’s self-worth was once measured in fame and personal wealth but not anymore today. Â  America’s social welfare system is called a residual-type of the program compared to other Western industrialized nations where they are a central part of government welfare policies. By residual, this means aid is given only to those who were very poor, to those who were chronically unemployed, the sickly or the elderly. In other words, the social welfare programs are intended for individuals who cannot make it on our free market system of competitive employment. Welfare aid is given only temporarily to supposedly those people who were down on their luck and had fallen on hard times.

Monday, September 23, 2019

Mod Reflection Journals 5 Essay Example | Topics and Well Written Essays - 250 words

Mod Reflection Journals 5 - Essay Example However, businesses owner is torn between pursuing prosperity for the mutual benefit of the client and the business or the enterprise alone. The conversation revealed the moral justice discussion that should be geared towards the greater good of people. According to Mackey and Sisodia, the noble objective of a business is to pursue prosperity far from the common ideology that businesses and corporations are founded on selfish to generate profit (2). The ethics that surround business operations are not the only components that sustained our conversation. The discussion of morality also reminded me of moral worth of human beings in the businesses world. Mackey and Sisodia discuss old capitalism ideologies that suppressed people by pursuing personal interests that should not feature in the current economy. The moral worth of people rests in the fulfillment of desires and needs of other people. Businesses operations should be conducted on ideologies that do not encourage self-interests at the expense of the larger community. Mum asserted that morality is anchored on the powerful human motivations that should be respected in any social or economic endeavor. The conversation went on to highlight the need to pursue prudence and the greater good of people because that is what morality and ethics

Sunday, September 22, 2019

Customer Service and Design Alternative Courses Essay Example for Free

Customer Service and Design Alternative Courses Essay Case 1. TECSMART ELECTRONICS Identify the problem: Formulate objectives: Design alternative courses of action: Analysis of the ACA: a. advantages b. drawbacks Conclusion: Recommendation: Case 2. CAN SIX SIGMA WORK IN HEALTH CARE? Identify the problem: New culturein the hospital Formulate objectives:  · To be able to make it easy to employees and all staffs the new framework to be used.  · Design alternative courses of action: Analysis of the ACA: a. advantages b. drawbacks Conclusion: Recommendation: Case 3. TOYOTA MOTO CORPORATION, LTD. Identify the problem: Losing quality products. Formulate objectives:  · To be able to consitently provide quality products.  · To be able to regain quality edge. Design alternative courses of action:  · Inspect every process in the production system to ensure delivery of quality products to customers. Analysis of the ACA: a. Advantages:  · High quality products.  · Customers satisfaction to products. b. Drawbacks:  · Costly  · Time-consuming Conclusion: Toyota became a victim of its own success. Because of its focus in becoming the number one auto maker in the world, it affected its product quality. Customers began to face safety related problems in Toyota vehicles. Toyota had sacrificed its legendary quality and ignored its own management principles and customers. Recommendation: I would recommend them to forget their own pride in having their own principles and management, if it will lead them to a low quality products and unsatisfied customers. It is good if they would focus on providing quality and always conduct an inspection before giving away products to customer to ensure quality. Case 4. THE NIGHTMARE ON TELECOM STREET Identify the problem: Inefficient customer service system. Formulate objectives:  · To be able to improve cutomer service experience.  · To be able to provide quality service to customers.  · To be able to provide efficient service.  · To be able to give fast transaction. Design alternative course of action:  · Recreate the customer service system  · Hire additional customer service representatives to entertain calls Analysis of the ACA: a. Advantages:  · Customer satisfaction to efficient service.  · The more the employess, the more persons can facilitate customers need to entertain their needs and concerns. b. Drawbacks:  · More cost is shouldered by the firm.  · Time-consuming. Conclusion: In order to satisfy customers need to be entertain, the firm is in a need of new employees. As a customer myself, I also get pissed of to systems like this because it is very time consuming. Recommendation: I would highly recommend to hire more employees in order for the customers need to be entertain urgently and efficiently. If it is possible to reform the system, it is much better.

Saturday, September 21, 2019

Brief History Essay Example for Free

Brief History Essay Iran, or what is formally called as the Islamic Republic of Iran, has a rich culture starting out since 8000 B.C. (Ladjevardian par. 2). The historic trends that transpired since then up to the present has had a lot to do with the political turmoil which the country has experienced. The economy and the culture of Iran were greatly influenced by these changes; wars within and outside the country were also great factors to the country’s history. The beginning of the 20th century had positive changes for Iran after centuries of different dynasties. The Pahlavi Dynasty during the 1920s, which was also the last dynasty to rule Iran, constructed road infrastructures and initiated land reforms; education was also opened for women during this time. In 1946, Iran had a taste of freedom from the Soviet Union and in 1951, passed a law to take the Oil industry from the British control (Ladjevardian par. 73). The country experienced a sudden economic growth in 1963-1973 and during this time that public and educational institutions were further improved. By 1973, Iran was earning about $20 billion a year (Ladjevardian par. 76) from its Oil revenues. The Supreme Leader’s determination to modernize Iran instantly, backed up by the rapid economic growth, created pressure on the administration which eventually led to economic turmoil such as inflation, corruption, and increase authoritarianism by the Supreme Leader. Moreover, numerous social and political problems continued to emerge that needed to be dealt with. In 1978, the economic growth of Iran slowed down; the Supreme Leader was overthrown and since then, the government of Iran became a theocratic republic; from 1980-1988, Iran fought against Iraq. The economic loss due to the war caused a lot of problems to Iran. Furthermore, the population of the country increased tremendously and has resulted to increase in unemployment. Communication and transportation and education and public institutions were also needed to be recovered. Iran’s Economy and Resources Iran remained to be a country dependent on its oil industry; its earnings comprise the 70% of its government revenues (Economy of Iran par. 1). Its Gross Domestic Product (GDP) increased from 34M Iranian rial in 1990 to 1.7B in 2005, partly due to said industry’s earnings. The oil industry’s role to the economy of Iran proves to be of utmost importance since this is the main export of the country. It includes petroleum, chemical and petrochemical products; other exports of Iran are from their agricultural and service sectors products such as fruits and nuts, cars, carpet and technical services. Though Iran’s GDP increased tremendously over the years, the country’s economic problems such as inflation and unemployment remain to be the two most impediments to the country’s growth. Economic Issues Khalaji (par. 3) reports that inflation in Iran reached 19% in 2008. This figure was reportedly to have been due, in part, to the increasing corruption in the country. This puts the country in a difficult situation as inflation translates to increase in goods’ prices and corruption leads to more political and social chaos. The increase in the goods’ prices lead to more importation as goods from other countries appear relatively cheaper. Inasmuch as the said problem makes the country’s situation appalling, the unemployment problem further worsens it. This was due to the increasing population which has not been backed up with increase in job offerings. Iranians pursue to work outside the country instead leading to the reportedly brain drain. It has been said that the historic trends in Iran was greatly affected by the political turmoil in the country, and that economic and cultural changes were also affected by it. The economic issues in Iran have then put the country in a social dilemma. The oil industry is not enough to sustain the country’s needs. Iran’s lack of resources to provide for its citizens sustenance require importing from other countries. This is where the importance of trade comes in. Gross Domestic Product GDP of a country is an indicator of the economic growth. The national currency of Iran is Iranian Real (IRR). Since 1990 it has increased, with an average annual growth rate between 1990 and 2005 of 2.5% as seen in the figure 1. (Economy of Iran par. 1) It means that as time has passed, the economic growth of Iran improved. There were several factors that affected the growth of the Iranian economy. The paper will dwell more on the economic indicators on how the economy of Iran rose. The highest GDP growth rate was recorded into 2002, when there was a 7.1% growth rate. Its oil abundance is considered to be the main source of its growth. Being one of OPEC’s cartel members, it has the privilege to gain higher returns for its oil products. A big contributer to Iran’s GDP growth would be its strong domestic demand benefited the non-oil and manufacturing countries.

Friday, September 20, 2019

The Financial Analysis Of Mcdonalds

The Financial Analysis Of Mcdonalds Ray Kroc gained the rights of McDonalds restaurant in 1954. This restaurant was based in California, USA. After being unsuccessful at Des Plaines restaurant Ray Kroc achieved a multitude of success in McDonalds after buying it out from McDonald brothers. McDonalds was made public in the year 1965 via the stock exchange. McDonalds was introduced in the stock exchange with 100 shares totaling at 2250 USD. Their success brought them up to 4.7 million stocks as of today. McDonalds have opened around 33000 restaurants worldwide. The main focus of their restaurants is towards franchising which has brought them revenues in terms of sales as well as renting. Currently 80% of McDonalds are franchises around the world with franchising cost around 45000 USD per license. They have succeeded to expand their company in more than 100 countries around the world. 2.1 Current Situation McDonalds have worked hard throughout years to attain a respectable position amongst the world fast food chains. They have managed to perform better in the face of sustained pressure. This has helped them to achieve the top position amongst the worlds fast food companies. McDonalds current situation is very stable. After going through the introductory passage it would be hard to imagine otherwise. With a huge number of restaurants all around the world it can be safely said that McDonalds is doing very well. This was not the case in the year 2002 when McDonalds faced their first overall loss after over 35 years in business. Being a strong company they did not bend in face of problems rather they planned a strategy to get out of this dilemma by electing a new CEO. Cantalupo, the new CEO, focused on the problem and introduced a new strategy known as the plan to win strategy. Under his guidance the company achieved customer satisfaction and improved operating of their current franchises as well as standardizing the future franchising. This strategy raised standards and helped McDonalds to achieve a share price of around 80 thousand dollars in the year 2010. The board of directors made this strategy as one of their core plans because of it doing so well. I nvestors now take McDonalds as a safe place and put their money in McDonalds shares considering that McDonalds will not see another recession if they continue acting on their policies. This can be seen in the revenues of McDonalds. Their revenues have increased from 20,895 million dollars in 2006 to 24,075 million dollars in 2010 and are still increasing. Their continuous success is a result of their introducing new products and even new product lines as they have done by introducing McCafe drink lines containing different types of coffees and teas. This line of products has taken McDonalds in cafeteria market and is rivaling Starbucks in USA. This has resulted for them to have a stable place in the market and in the stocks as well. 2.2 Business Planning and Strategy In McDonalds there is a strategy named Plan to Win since 2003. This plan to win in the industry exist till now and it forced McDonalds to have 32 months of global comparative positive sales which is the longest strip for the last 25 years. To say more, company has had a growth which in general lies above the industry average growth. To get better understanding about the current strategy of the company, let take a look what is the Plan to Win? It is nothing else except 5Ps that are behind the Plan to Win, it includes: People, Place, Product, Price, and Promotion. The 5Ps are trying to perceive every thinkable angle of the company, and have ways to improve everything, from refurbishing old shops, to maintenance Wi-Fi for customers, setting the right mood with music and creating deli menus to cope with the bad publicity. Promotion Products Im loving it worldwide campaign Billboards, internet, TV, all advertising in general Broaden the selections McDonalds Food Studios Superior supplier practices High product standards McCafe Examples: Rice burger, fruit and walnut salad Price High quality food at a reasonable price Value menus Premium selections Place People Refurbishing stores New music Wi-fi Flatscreens Developed training and hospitality programs to teach our people the skills they need to deliver great service Computer based training -Restaurant Operations Improvement Process (ROIP) Their main efforts are in a direction of maintenance of their unique firm power, and creation of the additional added cost through experience to keep and develop their shares in the American market. Companys newest leading addition of industrial line is the McCafe. The McCafe have a target audience of those who would like something else than regular soft drinks, or probably only wants some coffee. Using this new strategy and an industrial line McDonalds tries to seize shares of the market in the industry of coffee industry, which mainly operates Starbucks. It is courageous strategy, where they have an experience minimum, but however it is strategy which is supported by a considerable quantity of their forces. They already have global network of suppliers and one of the most influential brands in the world. Their marketing has focused on two separate things: first, coping with the effects of the obesity through marketing and a new healthier product category and second, increasing brand awareness to maintain and develop market shares. While supervising the result (outcome) of McDonalds has carried out strategy the last years, then the financial data speaks in own language. Development of the incomes which are above development of the market means that they increase the shares in the market. When supervising of their edges of total profit, then since performance of Plan to Win has increased edge more than forty percent. It shows that McDonalds till now have correct forces and strategy to outmanoeuvre any problems of fatness. McDonalds should study their basic products in the future. As changing requirements and instructions from clients and the governments appear, then at McDonalds there would be a big advantage of being preventive on these questions. Now they were some of the slowest in the industry to get rid of their trans-fat to make French fries which sends a bad signal on not caring about their clients. On all questions of public health services they, apparently, have very jet manner, still precisely knowing what to make with a problem. If they have to change and expand the research of these areas, the pure size and resources could give easily to them the big push up in CSR competencies and the general image in comparison with their competitors. But as it now, their research some kind of weakness as they concentrate more on research in decorating than in full healthy meal. It isnt intended these that they should change the basic products as a cheeseburger, big Mac and French fries, but rather plac ing some resources in creation of the basic of more healthy products. Thus, they also would deal with some of their weaknesses and would construct protection against future threats. 2.3 Performance Analysis Financial data can be used to analyse the performance of a company. In this manner, McDonalds performance can be analysed through their balance sheet over the period of three years. Different ratios are used in this analysis and these ratios are then used to compare the performance of McDonalds over time with regards to standards. All companies are bound by law to submit their financial statements at the end of each year. This helps analysts to observe the cause and effect relationships in the financial data provided by the company. Following is detailed analysis of McDonalds Corporation with help of their balance sheet. This data has been taken from the financial statement McDonalds submitted on their website. Balance sheet Period Ending Dec 31, 2010 Dec 31, 2009 Dec 31, 2008 Assets Current Assets Cash And Cash Equivalents 2,387,000 1,796,000 2,063,400 Short Term Investments Net Receivables 1,179,100 1,060,400 931,200 Inventory 109,900 106,200 111,500 Other Current Assets 692,500 453,700 411,500 Total Current Assets 4,368,500 3,416,300 3,517,600 Long Term Investments 1,335,300 1,212,700 1,222,300 Property Plant and Equipment 22,060,600 21,531,500 20,254,500 Goodwill 2,586,100 2,425,200 2,237,400 Intangible Assets Accumulated Amortization Other Assets 1,624,700 1,639,200 1,229,700 Deferred Long Term Asset Charges Total Assets 31,975,200 30,224,900 28,461,500 Liabilities Current Liabilities Accounts Payable 2,916,400 2,970,600 2,506,100 Short/Current Long Term Debt 8,300 18,100 31,800 Other Current Liabilities Total Current Liabilities 2,924,700 2,988,700 2,537,900 Long Term Debt 11,497,000 10,560,300 10,186,000 Other Liabilities 1,586,900 1,363,100 1,410,100 Deferred Long Term Liability Charges 1,332,400 1,278,900 944,900 Minority Interest Negative Goodwill Total Liabilities 17,341,000 16,191,000 15,078,900 Stockholders Equity Misc Stocks Options Warrants Redeemable Preferred Stock Preferred Stock Common Stock 16,600 16,600 16,600 Retained Earnings 33,811,700 31,270,800 28,953,900 Treasury Stock (25,143,400) (22,854,800) (20,289,400) Capital Surplus 5,196,400 4,853,900 4,600,200 Other Stockholder Equity 752,900 747,400 101,300 Total Stockholder Equity 14,634,200 14,033,900 13,382,600 Net Tangible Assets 12,048,100 11,608,700 11,145,200 Currency in USD 2.4 Recommendations Strategic options: Reduction of employee training spending (lowering employee turnover); Taking advantage of organic food industry popularity (develop new products for new segments); Advantage of human health problems (improvement of products). Reduction of employee training spending (lowering employee turnover). In order to reduce of employee training spending and to lower turnover, we would like to suggest: To give the job just for highly motivated people. It means, that they are going to be loyal and not to leave job so fast; To train new employees using Big Brother principle. New employees would be trained by employees, who are working longer. In this way, company reduces training spending, new employees are trained by the people, who are working inside the company and do the same things every day. To motivate employees and always take care about their expectations. It can be money premiums for good working in the end of the month (or year), some employees parties, Employee of the week (month) competition and etc.; also employer should take a look of what employee is expected from employer and try to solve that, ex. Maybe employee is not expected to get premium every month, but for good and loyal working he would like that the company would pay his child studies fee after 5 years. Taking advantage of organic food industry popularity (develop new products for new segments); McDonalds is not that company, who suggest the most organic food, so they can try: To make a line of organic food in their menu and take a look what is more popular and healthy for their customers. If it is going more popular than usual menu food, it is more worth to make all food in organic way, even it is more expensive. First of all, people like what is natural, and then they are interested in the price. To be in a partnership with scientists and doctors in order to take care of their customers heath. Everybody knows that organic food makes people feel better and healthier; also it affects nature in a good way. McDonalds declares that everything is for customer, so it must take an advantage of organic food popularity and make their customers to live healthier and in more natural way. To make big advertisement companies declaring organic food pluses and make it more popular in such way. Many people loves McDonalds food, so it has an authority and can show good example of necessity of organic food in people life and compare how organic and usual McDonalds food effect customers health and all the nature about them. Advantage of human health problems (improvement of products) McDonalds is big food supplying company, and all of us know, how food affects our health. It is one of the main factors, what built our body and strength our brains. Knowing that, McDonalds should: Suggest just high quality, improved products, which is full of vitamins and minerals. So, it means that the company must improve their products, all the food must be certificated and fit for all healthy food standards. Be in a contact with suppliers, who supply products for McDonalds food and always check if the products is natural, high standard and healthy for all of age customers. Contact with doctors, scientist and improve their products to fit for all of age customers, even they have some problems with their stomach. It means to make measures and find what is the best for all possible customers. 2.5 Conclusions The financial analysis of McDonalds says that the recovery of McDonalds after the global crises seems to be surprisingly fast and the sales growth rate continues to increase. It tries to improve customer metrics by which it can follow and decide what are the changes in the customers needs and wants, how they can satisfy these issues. The most important thing is to think globally but act locally. The later stage of the second part proposes companys current strategy. McDonalds has a specific Plan to win current strategy since 2003. These are 5Ps that are behind the Plan to Win, and it includes: People, Place, Product, Price, and Promotion. As changing requirements and instructions from clients and the government, McDonalds should study their basic products in the future.

Thursday, September 19, 2019

Workaholics and Workaholism: A Growing Problem for Companies :: ESL Essays

Workaholics and Workaholism: A Growing Problem for Companies   Ã‚  Ã‚  Ã‚   Workaholics – people, who have a compulsive and unrelenting need to work (www.dictionary.com) – appear more and more among the working people of United States and other developed countries. At first glance, workaholics do not seem to be such a problem for industry and society as a whole. But in spite of all devotion to their work the workaholic will not be as valuable as a normal worker. Workaholics do not think about anything else except work that can cause severe health problems and can cause problems on their work. All that causes a reduction of economic profit for the company.   Ã‚  Ã‚  Ã‚  Ã‚   The term â€Å"workaholism† appeared in the beginning of the 20th century after Frederick Taylor integrated new organization of work system. Taylor, famous businessman was born in 1856 in Philadelphia, and was known as â€Å"father of scientific management†. His new theory of work management has been known as â€Å"Taylorism†. The term â€Å"Taylorism† is seldom used in a positive way. For a short description, according to JoAnn Greco, the journalist of â€Å"The Journal of Business Strategy†, â€Å"Taylorism† is â€Å"a sort of ruthless and quasi-Victorian efficiency that melds man with machine, often to man’s disadvantage.† According Taylor’s theory of work organization the worker is nothing but a tool for gaining profit. (Greco)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It will be unfair to say that Taylor’s theory did not do any good for the economy as a whole. In fact it really helped the economy in age of industrial development. But presently, in the age of high technologies we do not need to stress people to work hard. Many jobs require qualified people that being fired very hard to replace. Creating a workaholic – Type A persons, can be very dangerous for future economics of single company and nation’s economy in the whole. Perfect example of the typical Type A person was presented in essay â€Å"Company Man†, written by Ellen Goodman. The main character Phil was working in one company all his life striving for president’s position. There would be nothing wrong with that except for his fanatic desire to work – â€Å"If he wasn’t at the office, he was worried about it,†- summarizes Goodman in the end of the essay. In his desire to become a president, Phil had to sacrifice the other part of his life – his family. His wife Helen and his children did not even see their father too much - even on weekends he could not forget about his work.

Wednesday, September 18, 2019

Government Restrictions on Encryption within the United States and Around the World :: Argumentative Persuasive Essays

Government Restrictions on Encryption within the United States and Around the World Introduction In today's society with the increased use of computers, internet, and wireless communications, the need for safety and security has risen dramatically. The internet has become the number one communication medium and is more accessible than ever. Through the internet, vast amount of information is being transmitted between computers. At times, some of the information transmitted can be intercepted illegally, such as personal information and private messages. The percentage of information that is illegally intercepted has been dramatically reduced due to the use of encryption software technology, which was once used by the United States military and government. This technology has given businesses and private users the sense of security in transmitting information through the internet as well as to maintain national security. The use of encryption has been a topic of discussion for the past 20 years. The U.S government has attempted several times to regulate encryption because they fel t that it was a matter of national security that they should have control of the technology and protect us from vulnerability if software is shared or sold to other countries. The effort of encryption regulation by the U.S. was unsuccessful and today there are least restrictions on the use and export of encryption technology. The introduction of encryption regulation in the United States has made a global impact. Other countries, such as China, Russia, and others around the world, have implemented encryption regulations to due to the influence of the U.S. but have restrictions that are far more stringent and harsh. The strong regulations by these countries are creating conflict among private users and foreign companies that export encryption software to these countries. This argument and debate continues between the government, businesses, and encryption companies. The question is should the government have the right to monitor and regulate encryption and what ethical questions does it raise? Background and History of Encryption What is encryption? Encryption is a technological technique that protects and secures the transfer of plain text information between two sources through the use of the internet. This is done by rearranging the text using a mathematical algorithm that renovates the message into an indecipherable form, which can only be unlocked and translated with a use of a key. The strength of the encryption key is measured by its length, which is determined by the number of bits and by the type of encryption program.

Tuesday, September 17, 2019

Jones Blair Case Study Essay

Jones †¢ Blair is a company that produces and sells architectural paint it also sell paint sundries which include paintbrushes and rollers. It caters to over 50 countries which are divided into two sectors the DFW area and the non-DFW area. Of the two the DFW area has been proven to be the most successful area for the company. In 1999 the company made 80 million in sales and 60% of this was contributed by the DFW area. There are two segments within the company’s main sales attributes and these are between the do it yourself market and the professional market. With regards to the professional market in the DFW area this accounted for 70% of sales In the non-DFW area 70% of sales were made through the do-it-yourself market. During a meeting the company discussed the problem of where and how to carry out marketing efforts. They were left with four options: 1) Cut the price by 20%. 2) Hire one additional sales rep. 3) Spend additional $350,000 on advertising. 4) Stay the same. A detailed look into each option. 1) Cut the price by 20%. The shopper research programme indicated that dealers will back off the brand when the customer appears price sensitive. By cutting the price by 20% this will allow the company to be on par with national brands. The current contribution margin for the company is 35% if the price was to be cut by 20% then the new contribution margin would be reduced to: 35% – 20% = 15% with the current sale volume being $12 million and a price cut of 20% the sales would have to increase significantly for the price cut to be effective. According to Barrett â€Å"we are now the highest price paint in our service area† the fact that the company still has increasing sales despite being the highest cost brand of all the competitors this shows that the company is being perceived as giving high quality goods where people don’t mind about paying extra for their brand. If the company was to cut the price by 20% this may leave doubts in peoples minds about whether or not the brand is actually as high quality as they had thought. The fact that they can get away with charging a higher price for their brand they should stick with it. 2) Hire one additional sales rep. Currently the company has 8 sales reps which are responsible for the following tasks: Monitoring inventories. Taking orders. Assisting in store display. Coordinating cooperative advertising programmes. A survey indicated that the sales reps were very well liked, helpful, professional and knowledgeable with regards to paint. These reps are paid a salary and also a 1% commission. The cost of hiring an additional sales rep would be $60,000 a year, this is excluding commission. The vice president feels that the current sales reps aren’t aggressive enough and the fact that only 5 new accounts were made in the last 5 years something needs to be done. Only 16% of the accounts come from the non-DFW area so maybe a focus needs to be placed onto this area. If this was to be done, an additional sales rep be assigned to the non-DFW area this could lead to a significant increase in sales. 3) Spend additional $350,000 on advertising. The vice president of advertising believes that there is a need for an awareness level of 30% among do-it-yourselfers to affect their sales. An emphasis on television coverage will reach non-DFW consumers in 15 countries. Research shows that ads affect the buying process Since most consumers consider the store before the actual brand maybe the advertising should be focused more-so on corporate ads rather than brand ads. The company spends 3% of its net sales on advertising therefore the current cost of advertising is: 3% of 12 million = 360000 with an additional spend of $350000 on advertising the total cost of advertising would be: 360000+ 350000= $710,000. This would almost double the cost of advertising and since there’s an emphasis on television this could prove to be a risky option, especially since brand awareness isn’t the main attribution to buyer behaviour. Another factor to consider is the fact that 75% of the audience of the advert aren’t buying paint. 4) Stay the same. The final option for the company would be to keep everything the same which is advised by the vice president of finance. Since the company is continuing to make profit he feels that if you were to take the other options that there would have to be a significant increase in the sales volume which may not be a result. Although most of the options offer different benefits and of course different drawbacks we don’t think there is an outright option to choose. With regards to the cut in price of 20% we don’t believe this option should be chosen. The fact that the company is allowed to charge the higher price and is perceived as being a high quality brand why should they risk losing all of this by accepting the price cut. The next option with regards to hiring an additional sales rep we feel that the fact that they have 8 sales reps already would the addition of another really make a significant impact on sales. Rather than focusing on hiring a new one we believe that if they focused more-so and possibly retraining their current sales reps this could prove to be more effective. The fact that the sales reps are already considered highly by the customers is a bonus. If more effort was put into them and how they could improve efficiency then this could be worthwhile to the company. The company could divide up the sales reps into the necessary markets and possibly by offering them incentives this could increase their performance. By hiring an additional sales rep doesn’t necessarily promise a change in sales. With regards to an increase of advertising spending of $350,000 we wouldn’t recommend this option. As the company wants to put an emphasis on television and the fact that 75% of the audience don’t buy paint, the 25% of the audience that do doesn’t seem like a big enough market coverage to invest such a lot of money into. Instead we feel they should look into other marketing options. The fact that with regards to buyer behaviour that customers choose the store first before the brand maybe the company should look into advertising within the actual stores. They could look into what stores are proven to be more popular and focus advertising attention on these. With the last option as staying the same although the company is continuing to make profits we feel like this could be the easy option. Rather than just being content with what is currently happening with the business they should focus on improving the business. The fact is that more and more competitors may enter the market or even people may change their buying behaviour but ultimately the company should try and always be a brand considered.

Monday, September 16, 2019

People vs. Larry Flynt

After watching the film the people vs. Larry Flynt, it is clear that the major message is that all Americans have rights under the constitution. Although in some cases many Americans may not always agree with each other, it is their right and freedom to do so under the Bill of Rights. In particular the first amendment is a major focus of the film.Throughout the entire movie the Larry Flynt character (Woody Harrelson) defends the fact that he is an American, therefore like all other Americans he is protected by the bill of rights and is entitled, specifically, to freedom of speech and freedom of the press. The film is a good portrayal of how our society and government perceive things as right or wrong. One of the most notable parts of the film is where the Flynt character argues with activists saying, â€Å"Murder is illegal but if you take a picture of it you may get your name in a magazine or maybe win a Pullitzer Prize.He continues his argument by saying â€Å"sex is legal, but i f you take a picture of that act, you can go to jail. † The point the film makes relates directly to the text in chapter two under â€Å"institutional adaptation† which states that in order for the constitution to remain viable , it must be able to adapt to changing times and deal with matters the authors could hardly have anticipated (p. 33). The film points out many weaknesses and flaws in the way courts are operated in America.There is one part in the movie where Flynt’s lawyer Alan Isaacman (portrayed by Edward Norton) tries to present what he feels as evidence to the jury, the judge refuses to let him show the evidence (other pornographic magazines. ) Although it is completely legal for a judge to refuse evidence, it shows that a man who is entitled power can still be very biased towards their own ideas and beliefs. The film is a very accurate portrayal of the true events since the film is based in part on the U. S. Supreme Court case Hustler Magazine v.Falw ell. The United States Supreme Court held, in a unanimous 8-0 decision Justice Kennedy took no part in the consideration or decision of the case, that the First Amendment's free-speech guarantee prohibits awarding damages to public figures to compensate for emotional distress intentionally inflicted upon them. Thus, Hustler magazine's parody of Jerry Falwell was deemed to be within the law, because the Court found that reasonable people would not have interpreted the parody to contain factual claims, leading to a reversal f the jury verdict in favor of Falwell, who had previously been awarded $200,000 in damages by a lower court. The First Amendment is the recognition of the fundamental importance of the free flow of ideas and opinions on matters of public interest and concern. The freedom to speak one's mind is not only an aspect of individual liberty but also is essential to the common quest for truth and the vitality of society as a whole. The First Amendment envisions that the p olitical debate that takes place in a democracy will occasionally yield speech critical of public figures.The Court held that the First Amendment gives speakers immunity from sanction with respect to their speech concerning public figures unless their speech is both false and made with the knowledge of its falsehood or with reckless disregard for the truth of the statement. Although false statements lack inherent value, the breathing space that freedom of expression requires in order to flourish must tolerate occasional false statements, lest there be an intolerable effect on speech that does have constitutional value.Falwell argued that the Hustler parody advertisement in this case was so â€Å"outrageous† as to take it outside the scope of First Amendment protection. But â€Å"outrageous† is an inherently subjective term, susceptible to the personal taste of the jury empanelled to decide a case. Such a standard â€Å"runs afoul of our longstanding refusal to allow d amages to be awarded because the speech in question may have an adverse emotional impact on the audience†. So long as the speech at issue is not â€Å"obscene† and not subject to First Amendment protection, it should be subject to the actual-malice standard when it concerns public figures.Clearly, Falwell was a public figure for purposes of First Amendment law. Because the district court found in favor of Flynt on the libel charge, there was no dispute as to whether the parody could be understood as describing actual facts about Falwell or events in which he participated. Accordingly, because the parody did not make false statements that were implied to be true, it could not be the subject of damages under the New York Times actual-malice standard. The Court thus reversed the judgment of the Fourth Circuit.

Sunday, September 15, 2019

How to Make Shoe Polish From Charcoal

CHAPTER I INTRODUCTION A. BACKGROUND OF THE STUDY Shoe polish is a wax material used for shining the shoes, boots or any other footwears. It makes the shoe clean and smooth all day long. Shoe polish is applied on cloth, brush, or rag. People can make our shoe shine by gently rubbing the cloth with an amount of the shoe polish. After you apply this, wait for the shoes to be dry. This shoe polish is made from charcoal and candle. By being creative, people can invent or discover a new thing like this. Also, by being creative, people can be frugal. Instead of buying expensive shoe polishes, people can now provide a low cost shoe polish for everyone. Sometimes people have been problematic about how to clean their shoes. Shoe polish is important because it maintains the shoe polished and neat to look at. Shoe polish can be a protective coat to maintain its smoothness. These shoe shiners should be kept away from clothes, carpets and furnitures because it can stain these things. Though this shoe polish is not on high quality, it is useful. It is useful especially for students and persons who work everyday. People can use this so that the shoe will look clean. Having a shoe polish at home can save money because instead of going to groceries, there are many valuable things inside the house that can be made of other things. B. OBJECTIVES This project aims to provide an alternative shoe polish that is very inexpensive and easy to make. This project also aims to provide shoe shoe shine boys a very low cost shoe polish for livelihood. Instead of buying a high cost shoe polish for jobs, shoe shine boys can now afford a low cost shoe polish. The researchers will also include the common objective of the shoe polish and that is to provide smoothness for everyone’s shoe. Lastly, this project aims to teach people on how to be frugal. There’s no need to go to groceries to buy, just look for any other materials at home. C. SIGNIFICANCE OF THE STUDY This shoe shine keeps our shoe shine and smooth. It protects the shoe to free from scratches. It adds a protective layer upon the surface of the shoe that protects the shoe and adds to its longevity as well. It makes a presentable way that people can be identified neat and clean. This study helps to have a frugal-living. It polishes the shoe instantly without wetting it out and keeping it dry for a long period of time. Instead of buying expensive shoe polish, the researchers provide a low cost shoe polish. This is cheap but useful, easy to make without needing to run to stores and waste money for transportation.

Saturday, September 14, 2019

Corrosion is a natural process

Materials corrode due to the deterioration caused by its interaction with its environment. It is the process in which metallic atoms form compound in the presence of water and gases. (Machinery's Handbook 29th edition, â€Å"Corrosion is an irreversible interracial reaction of a material (metal, 2013) ceramic, polymer) with its environment which results in its consumption or dissolution into the material of a component of the environment. Often, but not necessarily, corrosion results in effects detrimental to the usage of the material considered.Exclusively physical or mechanical processes such as melting and evaporation, abrasion or mechanical fracture are not included in the term corrosion. â€Å"( Advances in Corrosion Engineering Lecture 1, 2013) Corrosion and erosion is two different things. Corrosion can't be caused by physical causes unlike erosion, galling or wear. Chemical attack accompanies physical deterioration as described by the terms: corrosion erosion, corrosive wea r, fretting corrosion. Plastics may swell or crack , wood may split or decay, granite may erode, Portland cement may leach away.But the term corrosion is presently restricted to chemical attack of metals. Rusting is only applied to the corrosion of iron or iron base alloys with formation of corrosion products consisting largely of hydrous ferric oxides. Nonferrous metals, therefore, corrode but do not rust. (Corrosion and Corrosion control, 2013) There are three significant reasons of studying corrosion. The first area of significance is economic which includes the objective of reducing material losses resulting from the corrosion of piping, tanks, metal components of machines, ships, bridges, marine structures and so on.The second area is improved safety of operating equipment which may be hindered by corrosion and will lead to dictatorship consequences. The last significance is conservation, applied primarily to metal resources which is limited in this world, and the wastage of th em includes corresponding losses of energy and water reserves associated with the production and fabrication of metal structures. The least important reason is the accompanying conservation of human effort entering the design and rebuilding of corroded metal equipment, otherwise available for socially useful purposes. Corrosion and Corrosion There are five facts in the process of corrosion formation. First, ions are involved and need a medium to move in (usually water). Second, oxygen is involved and needs to be supplied. Third, the metal has to be willing to give up electrons to start the process. Fourth, A new material is formed and this may react again or could be protective of the original metal . Fifth, A series of simple steps are involved and a driving force is needed to achieve them. The most important fact is that interfering with the steps allows the corrosion reaction to be stopped or slowed to a manageable rate. Beginners Guide to Corrosion , 2003) There are two basic ty pes of corrosion namely uniform and localized corrosion. Uniform corrosion occurs veer the majority of the surface of a metal at a steady and often predictable rate. Although it is unsightly its predictability facilitates easy control, the most basic method being to make the material thick enough to function for the lifetime of the component. Localized corrosion can deal a more severe damage than uniform surprisingly short period of use or exposure.There are thirteen types of localized corrosion namely galvanic corrosion, pitting corrosion, selective attack, stray current corrosion, microbial corrosion, intracellular corrosion, concentration cell corrosion, harmonically corrosion, corrosion caused by combined action, corrosion fatigue, fretting corrosion, stress corrosion cracking, and hydrogen damage. (Beginners Guide Cost of corrosion and its control experienced by one pulp to Corrosion, 2003) and paper company was estimated to be 20 million dollars annually.The United States alon e have total combined losses of corrosion estimated conservatively to be about 70 billion dollars annually, or 4. 2% of the gross national product . It has been estimated that about 15% of this total could be avoided if currently available corrosion technology were effectively applied. Studies of the cost of corrosion to Australia, Great Britain, Japan, and other countries have also been carried out. In each country studied, the cost of corrosion is approximately 3-4% of the GNP. Corrosion and Corrosion Control, 2013) Indirect losses are more difficult to assess, but a brief survey of typical losses of this kind compels the conclusion that they also cost several billion of dollars. Indirect losses are divided into five which are shutdown, loss of product, loss of efficiency, contamination of product, overdressing. The shutdown of corroded equipments can cost a lot while repairs is underway. Loss of products occur through corroded pipe systems until repairs are made.

Friday, September 13, 2019

ch 2 medical terminology- suffixes indicating diseases or abnormal conditions Example For Students

ch 2 medical terminology- suffixes indicating diseases or abnormal conditions Term Definition Categories of Suffixes diseases or abnormal conditions surgical procedure diagnostic procedure general suffixes medical specialties or personnel converts word roots into adjectives algia pain asthenia weakness cele hernia, protrusion dynia pain cytosis abnormal cell condition ( too many) ectasis dilated, stretched out edema swelling emesis vomiting emia condition of the blood ia state, condition iasis abnormal condition ism state of, condition -itis inflammation lith stone lysis destruction lytic destruction -malacia abnormal softening -megaly enlargement, large oma tumor, mass -osis abnormal condition -pathy disease penia too few -phobia fear plegia paralysis -ptosis drooping -rrhage bursting forth -rrhagia bursting forth -rrhea discharge, flow -rrhexis rupture -sclerosis hardened condition -spasm involuntary muscle contraction -stasis stopping -stenosis narrowing -toxic poison -uria condition of the urine

How does sports media affect society Essay Example | Topics and Well Written Essays - 500 words

How does sports media affect society - Essay Example For instance Woods (2007) maintains that sports is main source of revenue for the media and as such they use techniques to generate public interests and this often translated into unhealthy emotional attachment to specific sports and athletes (p. 72). B. Codes of Conduct: This section focuses on the irresponsible way that the sports press prioritizes and changes the entertainment value of sports. For example Shhultz (2005) reports that the sports media focuses far too much attention on controversy because it generates public interest (p. 27). Rather than focusing on the competitive nature of sports in a healthy way the sports media is becoming increasingly fixated on issues such as athlete’s who have ongoing morality issues such as the Tiger Woods sex scandal. C. Perceptions and Stereotyping in the Sports Media: This part of the paper looks at issues of standards and analyses how the media contributes to society’s penchant for cultural stereotyping. For instance the portray of female cheerleaders as sex symbols, or Latin athletes as entirely hot-tempered. (Pedersen, Miloch and Laucella 2007, p. 322). D. How Sports should be Treated by the Media: This section looks at the negative effects that sports media has on society by reference to the previous sections. This section will then go into analyzing how sports media can portray sports so as to have a more positive impact on society. For instance sports is a manifestation of a rules-based culture. It also promotes healthy eating and healthy lifestyles (Leclerc 2010, p.

Thursday, September 12, 2019

Unilever's and Nestle's International Marketing Strategies Article

Unilever's and Nestle's International Marketing Strategies - Article Example These two companies employ different marketing strategies and marketing mix for their products in the international market to elicit desired feedback from their target markets. Unilever has a well-designed logo and a slogan ‘feel good, look good and get more out of life’. Unilever’s mission according to the slogan is to add vim to life. In Bangladesh, Unilever has attained a competitive advantage over the other companies in the market (Ma’arif, 2007). According to Webster (Webster, 1995), Price is a vital component in the marketing strategy of any marketer as it interacts with all the other elements of the marketing mix to establish the effectiveness of each one of them. Nestle does not primarily concentrate on the pricing policies of its competitors but has its own techniques of pricing. They consider the demand of the product and the prevailing economic conditions to determine the purchasing power of the consumers thus all the prices are within the customer’s purchasing power. Nestle has also ensured that all the products that are consumed on daily basis have a minimum price to attract more customers and also offers discounts to its regular customers. Unilever, on the other hand, considers the pricing policies of its competitors and employs a skimming pricing strategy where they introduce their products at a high price and gradually lowers them over time (Ma’arif, 2007). Selection of a right place where the consumer wants to be is crucial for the success of any organization. Capturing the consumer and making it easy for him/her to purchase the product is the main objective of an effective distribution or place strategy (Webster, 1995). Unilever and Nestle ensure that all its products are available at every corner of the world. Nestle has catered for the market of Gujarat effectively by providing its products in every corner.

Wednesday, September 11, 2019

Text-Messaging and Orality Essay Example | Topics and Well Written Essays - 1500 words

Text-Messaging and Orality - Essay Example The cell phone is perhaps the single most ubiquitous feature of communication technology and according to the CTIA over 82% of Americans own one. Its ubiquity is not only due to its overwhelming ownership but by its very nature considering that neither a computer nor a land-line phone can be carried and used so easily. This facile manipulation of technology hints at McLuhan's comment. Moreover, the overwhelming majority of those cell phones have text-messaging capability. Text messaging as a phenomenon has gained attention from academics and critics primarily because of the proclivity of its users to employ "creative" grammatical and linguistic constructions. Its harshest critics claim that it will, or already has, led to a corruption of language. Indeed its pliable and dynamic structure does allow a manipulation of formal grammatical and linguistic rules that would be difficult to parse in formal essays, such as this one; its function in a civilization that has long been inscribed b y writing fulfills a much different role than essays, or letters- though its effect on language might be inedible and perceived even in those forms. Text-messaging and related channels represent a syncretism between oral and written forms of communication, and while it lacks the formal purity of traditional written forms of communication, it maintains its own separate aesthetic and poetic qualities that emphasize a heavy reliance on context, mnemonic deployment, and efficiency. By analyzing the physical nature, functional and literary features of text-messaging the oral features of text-messaging will be revealed, understanding of course that in the final analysis its essence as a textual form of communication in a hypertextual society remains regnant. In attempting to outline the structural features of text-messaging and related conduits of communication such as instant messaging, it will be juxtaposed to the features of orality that are relevant. Consider Edouard Glissant's quote, "Oralityis inseparable from the body in movement" (MacNeil, 2007). We understand text and the printed word to be primarily outside the body, distinct from the body and its author. Spoken word or talk is understood to be generated from within the body and indistinct from the author. Text-messaging straddles this interior/exterior boundary. The device on which one types or texts undeniably lies outside the body, its reception as well is mediated by a device outside the person. This is an important distinction as one of the salient features of oral communication is that it is received immediately and without explicit and conscious mediation, insofar that the reverberation of sound, the movement of air is not interpreted into words or speech until it is we ll into the ear canal, and though we recognize the source of the sound, its compilation occurs internally (Ong, 1982, pp. 32-33). To some degree this is quite different from the structure of text-messaging, insofar like other textual forms of communication, it is understood that the interpretation occurs on the page, in the visual field. However, in considering the intimate and tight connection between text-message and text-messenger there remains some features of the bodily coextension of orality. The cell phone's mobility and sizes bridges the communication barrier imposed by other devices, such as computers, telephones, even paper. Someone can interact with and use their cell

Tuesday, September 10, 2019

Creating a Plan for Positive Influence Essay Example | Topics and Well Written Essays - 1000 words - 2

Creating a Plan for Positive Influence - Essay Example In order to be able to invoke a motivated, well allied team, we will have to generate an inspiring milieu in which it can toil also discover victory. This implies making sure that every affiliate of the team is aware of the reason that the team is existent to support. If we are able to clearly define the mission to the team members they would be able to recognize the broader perspective. It ought to clearly affirm the final purpose that the team members need to work towards. Being able to convey this to the members of the team implies being able to motivate the team, in addition to also helping them concentrate on it. - Reverence for one other: This consists' of vigorous listening, giving opinion, also respecting variety with reference to the morals, expertise, and forte of every team member. Vigorous listening is one of the most influential announcement tools anybody can implement. - Variance management: Though a lot of individuals are hesitant to it, variance can now and then be an ingenious force, adding new thoughts and vigor to a team. Ingenious conflict desires daring and directness, though; unreceptive argument ought to be kept away. Instituting strategies for administering a conflict is essential. - Taking decisions: If there is a difference of opinions in opinions, the resolution mechanism should be designed beforehand. The leader of the team will have some influence over the decisions but the team members. - The management of time along with the obligation: This may perhaps take in a principle heartening punctual onset at the meetings, or else daunting diversions throughout the team actions, like the usage of mobile phones or else other handheld devices (Drillings, 1994, pg 149). Comprehending the team member's viewpoint towards motivation, satisfaction and performance: Each and Every individual's sagacity of remuneration as well as satisfaction for their input to a team exertion will be diverse. It is significant to categorize this for every team affiliate so that the responsibilities can be given away efficiently also suitably. A few team members might have a distress in mounting new potential, in which case they might wish for a task that is not within row with their practice. This will call for added maintenance also training from the team leader. A few others may possibly favor a team task that boosts their skill within a specific region. An efficient leader can assist team members in looking for a role with which they are relaxed by providing deliberation on their potency as well as practice. Allocating tasks In order to work efficiently and competently, a variety of tasks have got to be crammed. If everybody is after breeding thoughts, there will be no one to realize them. If everybody is anticipating to be enthused, no motivation will take place. The complete variety of task responsibilities have to be allocated to make sure that the entire execution procedure is enclosed, from thought formation to liberation as well as conclusion: The individual goals ought to be: - Precise - Computable -

Monday, September 9, 2019

Globalization Essay Example | Topics and Well Written Essays - 750 words - 9

Globalization - Essay Example Alternatively taken as synonymous with globalization are the concepts of free market, economic liberalization, westernization or Americanization, technological (Internet) revolution, global integration, and internationalization (Scheuerman, 2006). â€Å"†¦the fundamental changes in the spatial and temporal contours of social existence, according to which the significance of space or territory undergoes shifts in the face of a no less dramatic acceleration in the temporal structure of crucial forms of human activity.† (Scheuerman, 2006) Broken down to its essential concept, globalization is the change in our culture because of the growing insignificance of time and space in our lifestyle and in the manner we deal with one another. People get in contact and interact in progressively shorter periods of time, and often almost instantaneously, such that the illusion of no-distance is perceived to exist among us. This is not confined to the use of electronic means of communicating long distances, but encompasses rather the vast area of elements and attributes that define human existence. This definition given to globalization also precludes the idea that any one country or culture dominates the acculturation process. Globalization had been associated with Westernization (or Americanization), giving way to â€Å"a psycho-cultural underdevelopment†¦ expressed in a desire to imitate blindly the Western way of life, thought, and development pattern† (Dhaouadi, 2002). In the first half of the twentieth century, it is undeniable that the US and Western Europe were the predominant net providers of capital in the world, and Asia, Africa, the Middle East, and much of the rest of the world were net users. Classical economists argue that economic growth depends upon capital accumulation, and in the case of a lack of it, then capital infusion to generate production (Muhammad, Majeed,

Sunday, September 8, 2019

Rule Developing Experimentation and Its Use in Marketing Research Paper

Rule Developing Experimentation and Its Use in Marketing - Research Paper Example   It means with a very little effort a huge target can be achieved. There need be motivation and interest to adhere to it. RDE helps in yielding high dividends. RDE can be implemented for not only consumer good companies but also B2B companies. RDE is nothing new, but Alex Gofman and Howard R. Moskowitz, have exhibited the essence of it very nicely in their book. Importance is given to the development of items that are not yet well known in the market, but that will be highly acceptable. RDE is a solution-oriented learning experience. The customers help the manufacturer to design and create a new product, which has come to the market after it is produced through rigorous research and development programme. â€Å"It is systemized solution-oriented business process experimentation that designs, tests, modifies alternate ideas, packages, products or services in a disciplined way using the experimental design so that the developer and marketer discover what appeals to the customer, ev en if the customer articulate the need, much less the solution.†(Alex Gofman & Howard Moskowitz, 2007) At the outset, it was made use of for product optimization and then message optimization for advertising, promotions etc. Applications of RDE are there in any field that involves human choices and decisions, for example, social science, public policies, the stock market, crisis communication management etc. 1) Identify the free offer that accompanies the main product. For example, take the case of credit card. The offer may be with respect to Annual Percentage Rate (APR). In the case of others, there may be rewards, monetary benefits or discounts. The structure of RDE grants higher success than any other method. It is accepted that the seven steps are given above clearly make the consumer understand the problem and arrive at the proper solution.