Unit # 3 Individual Project
MGT680-1104B
Strategic Management
AIU Online
Doug Schlecht
11-27-2011
Unit #3 Individual Project
Introduction:
In this assignment it is the topic of the management of the company that you are running(a) for is trying to decide whether to develop a brand saucy merchandise not yet seen in the merchandiseplace or a version of a competitors product that has already been launched into the marketplace.
The management wants to know about the front actor theory and the late mover theory.
There are trey questions that are associated with this assignment that will be answered in the adjacent few pages.
Unit # 3 Individual Project
The first removal company vs. The Late Mover
The first mover is just what it states and that is the company is the first to move on a new idea and market it. The late mover on the other had will retrace the first mover and make a product that is already produced and marketed, this is also known as the free ride of production.
| first-year move disadvantages| First move advantages| Late movedisadvantages| Late moveadvantages| |
guard razors| Unknown market| New to the market| Hard to reproduction| Less development cost| |
Laser printers| Very free-enterprise(a) market| Cornering the market| Market already taken| voiced to copy| |
Energy drinks| Market uncertentity| Ease of marketing a new product| No more market lay| Well known market| |
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