Zara Case Study

First of all, Zara is the flagship brand of the Spanish sell group, Inditex SA, owned by the Spanish Amancio Ortega Gaona. Ortega started his career in the fashion design field, ontogenesis his own designs, hitting upon the base-formula of his convention: reproducing popular fashions using little expensive materials in order to sell high-demand clothing items at lower prices. From manufacturing, Ortega soon turned to retail and open(a) his basic and most victorious retail store ZARA in 1975 in A Coruña, Spain, where the Inditex Group is headquartered. Once the new Ortegas retail format, started to be well received by the public, Zara, and the Inditex Group in general, expanded and opened new stores, first all virtually the Spain, and then all around the world: in 1988 Zara opened its first store abroad, in Portugal. Zara is now present in 72 countries, with more than 1500 Zara stores worldwide. Its vertically integrated structure, where design, production, distribution and sell are integrated, makes Zara a unique and particular example of successful retail company. Zaras direct competition may be its largest threat, due to their wide range of merchandise categories. However, with its unique and modern strategy, Zara has a competitive advantage on traditional retailers in the apparel industry.

Zaras principal competitors are: Arcadia Group, The Gap Inc., Hennes &Mauritz (H&M), Benetton Group S.p.a., Vivarte, Gruppo Coin S.p.a., Kiabi S.A., La Redoute, Charles Vogele Holding AG, Mango S.A. Zara clothing has deuce basic product divisions: Mens and Womens apparel. Zaras catalogue includes also childrens and for teen-agers clothing (Zara TRF) as well. Zara offers more products and it offers them more often than similar companies: about 12000 designs introduced either year, with a shelf life of about 4 weeks, compared with 2000-4000 items of its competitors. tercet are the winning formulae that Zara use to reach these results: Short put out chain... If you want to get a full essay, order it on our website: Ordercustompaper.com

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