Bajaj has an arrangement with Kawasaki Heavy Marketplace of Japan to generate land of the art motorcycles and three-wheelers in India. From its modest beginning, Bajaj has grown towards point where it now exports to customers in over fifty countries. Based on business statistics, Bajaj exported more than 196,000 vehicles in fiscal year 2005. Bajaj dominates the industry in countries just like Bangladesh, Columbia, Guatemala, Sri Lanka, Mexico, and Peru (2005).
To bolster its focus on exports, the company offers a full variety of company services for foreign dealerships just like training in sales, service, and spare parts management. Also, in nations where there is adequate industry potential, Bajaj actively supports building or setting up manufacturing facilities inside the host country even once this requires technology transfer. Exports now account for 11 percent from the sales volume and 12 percent with the value of net sales.
According to a recent press release, Bajaj is experiencing dramatic growth. For example, motorcycle sales inside the first quarter of fiscal year 2006 grew at an astonishing 53 percent growth rate compared towards very first fiscal quarter of 2005. To put genuine numbers to this statistic, Bajaj motorcycle sales increased from 276,000 in the first fiscal quarter of 2005 to over 422,000 in the very first fiscal quarter of 2006.
SWOT Analysis: Environmental reasons internal to the firm are classified as strengths or weaknesses. Environmental causes external towards firm are classified as opportunities and threats. Thus, threats must be addressed, and weaknesses should be converted to strengths whenever possible.
Bajaj is subject to local regulations in each region wherever it operates which adds complexity to its export plans.
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