Management project Essay Example | Topics and Well Written Essays - 5000 words

Management project - Essay Example Based on the high volume of expenditures and internal restructuring, the report recommends postponing market entry into North America and instead pursue market entry in nations with much less competition and less need for high cost technologies and improvements that are vital to competitive success in North America. Jaguar Land Rover, a subsidiary of Tata Motors, experienced a sales volume of 316,000 Land Rovers and 58,600 Jaguars in between 2012 and 2013. JLR has sustained a very difficult history in creating consumer interest in branded automobiles, causing financial burdens to the company’s previous parent company, Ford Motor Company, and also causing credit rating reductions for Tata as a result of significant debt burdens for the acquisition of the company. However, recent business decisions to reposition and strengthen the brand have improved the company’s image in India and China (the firm’s two most profitable markets). As a result of the achievement of sales revenues of  £15.784 billion in 2013 (JLR 2013), the company is now considering market entry into North America as a means of expanding revenue production. However, prior to new market entry, Jaguar Land Rover must be considerate of how this decision will impact supply chain management, determine the potential opportunities of e-commerce in this decision, and also consider the potential business decisions that must be enacted to ensure success in North America. This report provides a rationale for market entry into North America, focuses on supply chain and e-commerce challenges and opportunities, and offers recommendations for ensuring success in this new market. The North American auto industry is a highly saturated market, consisting of major players in the industry as Ford Motor, General Motors, Toyota, Nissan, Honda, Kia and Volkswagen. These long-standing automotive companies have established a very strong brand recognition and brand loyalty with many