Children and the Media/Advertising Essay -- essays research papers

It has been noted that the media and advertizement industries have targeted the children in the process of selling products and services. Children are in the advance range that is most influenced and are most desired for companies to sell products to. minor league are young and are therefore potential long-term consumers. both(prenominal) of these publicize industries include companies selling credit cards, tobacco, alcohol, clothing and fast food. agree to marketing expert James U. McNeal, PhD, author of "The Kids Market Myths and Realities" (Paramount Market Publishing, 1999), children low 12 already spend a $28 billion a year. Teen-agers spend $100 billion. Children also influence another $249 billion washed-out by their parents. At the same time they are helping these companies work and destroy little minds. According to him "Advertising is a massive, multi-million dollar advise thats having an enormous impact on child development." "The sheer volume of advertising is growing rapidly and invading new areas of childhood, like our schools." A earn protesting psychologists involvement in childrens advertising was written by Commercial Alert, a Washington, D.C., advocacy organization. The letter calls marketing to children a violation of APAs mission of mitigating humanity suffering, improving the condition of both individuals and society, and helping the public develop communicate judgments. It urged the APA to challenge what it calls an "abuse of psychologi...