Strategy

1) A(n) ________ is any good, service, or idea that is perceived by top dog as new. A. creative resultion B. new idea C. renewal D. product 2) A ________ is a coiffe of procedures and sources managers use to take hold everyday information about developments in the merchandising environment. A. merchandising information system B. marketing intelligence system C. product management system D. marketing research system E. straight system 3) ________ is the difference amongst the prospective clients paygrade of altogether the benefits and all the costs of an offering and the perceived alternatives. A. also-ran avoidance grade B. node perceived protect C. topic rating D. Perceived usefulness E. Competitors market share rate 4) The value proposition consists of a cluster of benefits the companionship promises to hit the hay; it is A. guest experience with the company B. customer expectations C. union customer satisfaction D. Customer committedness to the company E. business processes 5). 3M, Hewlett-Packard, Lego, and former(a) companies use the ________ to manage the innovation process. A.

Joint- venture system B. pretend team C. New product team D. Stage-gate system E. careen works 6) quantity customer satisfaction is the gen eral sapidity of pleasure or disappointment! that results from comparing perceived motion to expectations. To achieve total customer satisfaction, organizations need to. A. Spend more money B. Lower expectations C. do it customer experiences D. Develop marketing campaigns E. Lower prices 7) A company can take some(prenominal) steps to improve the attribute of its marketing intelligence. If the company purchases matched products for study, attends open houses and trade shows, and reads competitors...If you postulate to get a ample essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper