Livenation Case Study

Strategies of see acres Answers to questions on ticktock Nations campaign Application 1.The business of Live Nation depends on providing variety of unison labels and live concerts to its customers. So, it employs different strategies for their business increment. The growth strategy that Live Nation employs is to hyperbolise the market places served by them. They are accomplishing this by offer album production, merchandise sales, running artists website and unison mental picture production. Live Nations offering give be a single point of sale for artists to provide amusement time value to artists fan base. This goes along with Live Nations flush of maximizing the live concert control to its customers. 2.The SWOT analysis provide be useful to Mr.Michael Rapino, the chief operating officer of Live Nation, in creating strategies for a sustaining business model. The music patience is struggling; by conducting SWOT analysis, Mr.Rapino will get to give the pulse on their strengths and weakness. Typically, the strengths can be exploited and moderation strategies can be employed to handle weakness. The analysis will also process him with the opportunity to identify new market segments or expand within the current market. Another underlying thing to follow from the SWOT analysis is to identify the dominance threats and create strategies to tuck or overcome them.

3.Based on the narrative in stock(predicate) at Edgar, Live Nation recently acquired Ticketmaster Inc. This attainment is a vertical integration strategy. This helps Live Nation to subscribe to the gaps in b eing a well-rounded business, servicing twa! in musicians and fans. Since it already is a strong player in organizing music concerts, connecting artists and fans, the acquire of Ticketmaster gives them the ability to control the ticket sales and prices as well. 4.The strategic direction of Live Nation employed by Mr.Rapino will help the business to meet its customers postulate. According to Edgar (2009), the needs of whizz end of customers - the fans, want more choices,...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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