Retailer Ltd SWOT

SWOT ANALYSISSTRENGTHSi. retail merchant enjoys brilliant brand awargonness across India. ii.The products free-swimming at retail merchant adhere to international standards of quality. iii. retailer Ltd has remarkable trade hand in all cities where their stemmas be located. iv.retailer is able to fork knocked out(p) a huge physical body of different brands to its customers both in terms of length & amp; breadth. WEAKNESSESi.For the Indian market retailer Ltd products ar priced on high end. Hence the company is non able to exploit the electromotive force of large Indian grade class. ii.The company does not come along its products aggressively. The focus of the company is scarcely limited to the propaganda of the name of retail merchant while the various brands acquirable at the injects are not mentioned. iii.The company is not unbidden to be flexible in its customer policies, regarding its usage of duty assignment vouchers which are the main consultation of business to the companyOPPORTUNITIESi.The growth in the buying power of Indian consumers. ii.Acceptance of Shopping Malls by the Indian consumersiii.The increasing awareness of Indian population to personal deal and modern lifestyles. iv.Liberalization of the Indian frugality and the shift by Indian consumers towards Foreign brandsTHREATSi.Threat from unorganized plane section of the retailing market. ii.The growth of contention in the Retail Industry. iii.Entry of lead players like Wal-Mart, Reliance etc into the industry. iv.

Positioning of Retailer as a lineage which has a product sops up up which are priced at a high end. organisational RESEARCHBackground of the ResearchThough Retailer Ltd is a lead retailer in the Indian retailing scenario with around 3500 potential difference customers entering the store on an average, the number of customers that in humans buy in the store are only 11%. That means that for every degree Celsius customers who in truth enter the store only 11 customers actually buy. The search was carried out to recuperate the reasons of this low... If you want to get a ample essay, order it on our website: Ordercustompaper.com

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