A marketing plan about personal computer.

1.0 Executive Summary This food foodstuff pattern that is being developed for TCL immediate reckoner applied perception Co. Ltd is meant to conduct RUIXING serial ad hominem reckoners at 2004. How to piddle warring advantages? How to distribute a genial of new products and tie the largest market share? How to establish marque awareness? This trade stick out willing solve these problems that must(prenominal) be face up by modern marketers. TCL fail draw a talus on benefits from swell up carry on these problems and RUIXING serial publication personal computers should be distributed success copiousy. In this selling plan, we will psycho digest the space first, and then we will analysis the strengths, weaknesses, opportunities and threats. Base on preceding(prenominal) analysis result, we will fare the financial and marketing objects of RUIXING serial publication personal computers for 2004. According these objectives, we will push product, pricing, placing and forwarding strategies. besides every rose has its thorn. We must regarding costs, time, competitors and contingencies when we operate the 4P strategies. In short, the RUIXING series personal computers should get well performances, TCL ready reckoner Company should amplify its market share, establish brand awareness, a higher level of client satisfaction and other benefits. 2.0 integrated Background TCL Computer Technology Co., Ltd has been schematic at May 1998. Its major businesses are research, design, take and distribute computers and other digital products. The intersection center of TCL can hit 1 million computers per division since 1999.

Its distribution conduct close to all of chinaware that entangle 1241 chain stores, primary(prenominal) department stores and online straightway sell. More than 100 main agents of China Great contend Computer Shenzhen Co., Ltd gain been purchased by TCL (Internet rootage: 1). The outputs and sales of TCL computers have been increase ten generation from 1998 to 1999. The sales of TCL computers have been increased 106 percent from 2001 to 2002. At the... this is a well thoughout essay near one main product- computer of TCL in china and supplies loads of information about TCL. If you extremity to get a full essay, order it on our website: Ordercustompaper.com

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