The use of ethical appeals focuses on gaining the readers respect and trust and building the authors credibility. on that point is a good example of an ethical appeal in the way the author addresses the letter, he says, my dear fellow clergymen (166). I think that he is trying to create a everyday ground with the readers implying that he is a well-educated man and the put of this appeal was to set a common ground. In my opinion, these curtain raising words immediately boost the writers credibility and respect.
Another good example is when he says that he has served as the president of the Southern Christian Leadership Conference (166) implying that he is an important person in the community, these words helped him build his credibility. The grinder appeal that he is using with this statement is knowledge active the topic because of the position he has held.
Logical appeals are used to make argumentative writing even more convincing, in other words these appeals make arguments look rational and suck logic. When the author says that In any nonviolent campaign there are four basic steps: collection of the facts to arrange whether injustices exist; negotiation; self-purification; and direct action (166) is using a logical appeal. The sub appeal that he is using is examples, narratives, and precedents; with this he is trying to prove to the clergymen that what he did was justified and that...If you want to suck up a full essay, order it on our website: Ordercustompaper.com
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