The embody cheat on is a cosmetic franchise that seeks wonderful insepar up to(p) ingredients from all four corners of the globe and brings consumers products to enhance ones natural beauty. The Body Shop has all over 2,500 stores in over 60 markets worldwide (The Body Shop, n.d.). The Body Shop excessively employees over 10,000 people in over 60 countries around the world (The Body Shop, n.d.). Looking after them, keeping them motivated and passionate about The Body Shop is critical to everything they do. The Body Shop aims to ensure that all customers are satisfied with the products that they conduct received.
Executive Summary
This report provides an analysis and evaluation of The Body Shops performance in profit, inventory management, inventory comprises, and sales. investigating has shown that The Body Shop has dropped in sales by 4.1% percent, and its stake and market ability has plummeted (Roberts, 2011). Due to the lack of innovation and restriction in inventory, these factors appeared to be the major ca go fors of the decreased sales volume. In pose to solve this issue, cost leadership strategy is an exalted candidate to meet the challenge presented.
Because the society has great resources and human relationship with its suppliers, The Body Shop will be able to use this strategy effectively since it involves in selling the products at a cheaper price than its competitors. The Body Shop has the potential to be the cost leader. In addition, the help of LOreal will be able to adopt a fresh and healthy image to the company and better promote its products.
Internal and External Analysis
The Body Shop has been opened for close to 40 years now, which is a long accomplishment. However, The Body Shop does need a major transformation. It employ to be ahead of its time. Now, the company is in stagnant. According to Vivienne Rudd, senior(a) European beauty analyst at Mintel International, he states, It doesnt seem to have a unique selling catch anymore and...If you want to get a full essay, order it on our website: Ordercustompaper.com
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