Axia College of University of Phoenix
April 25, 2010
Ed dauntless fragrance, pick out Kills Slowly, is a crop that I use and am beaten(prenominal) with. The problem with the odourise I enjoy so practic exclusivelyy is that the product is not targeting all be on groups because of its get wind and feeding bottle graphics targeting rebellious rockers (EDHardylove.com, 2010, p.1). The consult is too boisterous for children under 12 and most people over 30 may be offended by the labeling and name. The label has a picture of what looks to me like a tattoo with roses, a skull, a heart, and banners with the words love, kills, slowly, life, love, and luck (Calvert, 2009, p. 1). The research design should be changed and the name could be changed to target a larger variety of women. The perfume would smell good on any female disregardless of age. The theory of the name and graphic design effecting limited age sales could be tested in the department and retail stores; such as Macys, Jc Pennys, and Elder-Beerman, to see if the label an name truly have an effect on sales of the perfume.
The entropy could be collected by providing one bottle of perfume with original name and graphics and another bottle could be left all pink with a different name, and the participants of all ages would be asked to fill out a questionnaire asking duplex questions about the changed name and bottle compared to the original perfume. I would checker the participants were equally divided by all age groups, had the alike questionnaires, and did not have prior knowledge of this perfume out front completing the questionnaire to ensure validity, reliability, and representatives of data. An appropriate sampling plan for this product would be to change the name to Live, Love, Learn and change the bottles graphics to just roses with banners that said Live, Love, Learn.
References:
Calvert, S. (2009, July) Ed Hardy by Christian Audigier Eternal Love Perfume portray Set Product Review. Retrieved April 23, 2010, from...If you want to get a adequate essay, order it on our website: Ordercustompaper.com
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