Many organisations postulate further development and success. For many, this will specify gaining substantial agonistic advantage and further gains in market place shares via Internet marketing (IM). Jeffrey Bezos is the originator and CEO of amazon.com ( riged in 1995). The network address is http://www.amazon.co.uk/ and it was Bezoss innovative thinking back end change products on the Internet that has brought around the successes virago suck up had to date.
Chaffey (2011) describes Amazons vision as, Relentlessly focus on customer experience by offering our customers low prices, convenience, and a wide selection of merchandise. This paper will explore 3 ways behind Amazons successful strategies for selling its products to consumers (with the aid of academic research).
Interactivity and Understanding Market Needs
Chaffey et al (2006) found that the 5S fashion model of Sell, Speak, Serve, Save and Sizzle offers a straightforward framework for objective setting. Appendix A gives a pictorial overview of this model. mesa 1 takes a look at this framework in relation to Amazon.com and how their online strategy(s) towards involving consumers is deemed a success.
Table 1 5S manakin and Amazon.com
5S Framework and Amazon.
com|
Sell: Amazons consumers can order directly online and have an easily accessible website that allows consumer interaction for all levels of user. Amazon also has a greater focus and awareness of their consumers (i.e. availableness of information, delivery dates, shipment notifications and update services). Amazon is also influenced by offline mediums such as television advertising.|
Speak: Advertising completely is not enough to entice consumers in an ever-changing and competitive environment. In modern times, a two-way dialogue to infallible for IM (i.e. user generated content tweets, social networking posts etc). This element of IM also provides Amazon with any constructive feedback, positive comments and is a method for...If you want to get a full essay, order it on our website: Ordercustompaper.com
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