Coffee Time Research and Decision Making Paper
Michael Brown, Mercadus Houston, Randy Mckenrick, T.J. Young
MBA 510
October 26, 2009
Introduction
CoffeeTime is a large chain of coffee bars, which has gained significant market shares in the North American and Europe. The retailer features a global plectron of coffee and gourmet food products and seeks to expand its offerings into the emerging India market. CoffeeTime has misfortunate information in regard to demographics and market information to solution decisions upon. The challenges faced by CoffeeTime are daunting, what cities should be targeted, population segment, and judge revenue for each store. In this paper team B entrust discuss the various types of data, the limitations of the data and summary of actual secondary data from which CoffeeTime will determine the business strategy.
role A
CoffeeTime must analyze and determine if India is will be a prosperous market to introduce their products and services. To do this they must severalise target cities in India, which are strong candidates for locations, along with places that already sell coffee and other types of information needed for find the market for coffee in this region.
Retrieving and analyzing this research will alter CoffeeTime to determine the validity and reliability in this possible regional investment opportunity. Upon completion of the Managing and Research Design simulation the discover of possible candidate cities were narrowed to: Mumbai, Delhi, Bangalore, Ahmadabad, Pune, and Chennai. A deep analysis of these candidates will reveal a “snapshot” of the modern market-gardening and trends in comparison to other cities on the list. CoffeeTime will likewise be able to glean important demographics of the city, the population life-style and leisure activities, infrastructure and its business effects, and most important, the competition it will be facing. “Among the secondary data, the...If you want to get a full phase of the moon essay, order it on our website: Ordercustompaper.com
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