Marketing Business 2 Business Case Study

However , intense competitive rivalry at a time when the go with needs to boost revenues by a big margin is not the only problem that arises from the supermarket mountain range . There is also the unfamiliar marketing territory the tricks of the hatful in which the management cannot be expected to pick up overnight . It would take them some time to work taboo the rules of the game by which time it might be the pole of the year 2001 . Even when the management has the techniques in the palm of its excrete , the next br essential step would be to develop the sales personnel or even recruit newfangled personnel . These ar costs that a small company like Natureview is well advised not to venture into . These are costs that would be avoided if the company were to stick to the five-level distribution coordinate characteristic of the immanent foods mountain chain . In this aspect as well , the natural foods chain has a competitive keenness over the supermarket chain from Natureview s point of view .

Because the natural foods chain has a larger number of levels in its distribution coordinate (five ) as opposed to the supermarket chain which has four levels , Natureview can impart to maintain fewer contact lines than would be the mooring in the supermarket chain industry . In the case of the supermarket chain distributors Natureview would defend to distribute to a wide number of distributors whereas in the case of the natural foods chain , it has to distribute only to the few natural foods wholesalers . This reduces costsThe biggest pro in favor of the natural foods chain is that the consumers there are not price sensitive . So this should be the distribution channel of choice for Natureview in the way precedent . In reaching the 20 million revenue get , the company could...If you want to get a full essay, enjoin it on our website: Ordercustompaper.com

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