Wal Mart

Wal-Marts community outreach focuses on the goals of providing customer satisfaction, involving itself with local community services, and providing scholarships. Its vehemence is on children and environmental issues (www.walmart.com). After the Second World War, the port of retailing in the US evolved into discount merchandising. It took the form of departmentalized retail business. A discount retail store such as Wal-Mart can provide lower priced goods for consumers at lower prices by accepting lower margins, while selling greater quantities of goods. The attach to launched its business in dinkyer-towns throughout the South and Midwest, eventually expanding into bigger cities (Vance, 69). During the 1970s, the retail industry became highly competitive, but, at the same conviction the economy became weak due to inflation. Sears was the leading retailer in the nation, during the 1970s, however, the recession of 1974-1975 and inflation affected Sears adversely. Sears targeted middle class families and spread out its overhead. Wal-Marts strategy was to compete with its rivals and lower overhead expenses. Compared with Sears, which consisted of more than 6,000 dissemination centers, Wal-Mart had only 2,500 comparable units.

Wal-Mart grew rapidly during the 1980s due to diversification of the company. Wal-Marts fundamental business principles at that time were to provide high-quality, trademark name merchandise at low-prices and to locate stores in small towns (Vance, 113). Wal-Mart centered on small-towns first, and then tried to move to giving cities. This happened while other retailers centered on larger urban centers. However, as the economy faced a downturn, people precious low price stores. Furthermore, as people became mobile, they moved to small towns and suburbs and were willing to travel further to buy low price products. During the 1980s, local chambers of commerce supported Wal-Mart because they believed that the company helps a local economy by... If you want to get a plenteous essay, order it on our website: Ordercustompaper.com

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