The Disintermediation and Re-Intermediation of Travel Agents

The effects of Disintermediation and Re-intermediation on travel agents Introduction This report will talk about about how travel agents market is influenced by disintermediation and re-intermediation and what is the impact on industry and travel agencies. The travel industry, is the substance in the compass of information technology, is beyond any doubt a intrigue area in terms of the options given by meshwork. iodine of the considerable increses in electronic market is travel bookings far-famed by Berstein and Awe, 1999 (cited by Bill Anckar, 2003) and likewise the use of mesh by prospective travelers to research and plan their trips has proliferated. (Smith 2000) therefore a specific example of a tumultuous consequence on the new technology is the travel industry.( Harris, L. and Duckworth, K, 2005). Over the years the Internet has rapid become an outstanding new channel for customers needs. data and communication technology progressions has elaborate the tourism distribution scheme with different substitutions by adding extra layers of intermediation (Kracht and Wang, 2009), supporting what Buhalis and Law, (2008) were formula: substitute the conventional intermediaries by making a head link between suppliers and consumers supplied by technology.

Furthermore, it is also necessary to stipulate re-intermediation process or cyber-mediation defined by Bennet and Buhalis, 2003(cited by Bennet and Lai, 2005) as the utilization of ICT and internet tools for the development of both new intermediaries that enable them to re-engineer the tourism distribution channel. In other words the Internet introduces possibilities to travel agents for defining their congeal in the distribution chain. Consumers, through the use of the Internet will become more self-sufficient in the service oral communication process. The way we do business it will be changed, as well. Consequently, the Internet will affect the way consumers develop expectations. Ultimately, the... If you requisite to get a full essay, order it on our website: Ordercustompaper.com

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