Role of Crm in Retail

Role of CRM in Retail CRM has been defined as a physical process; as a strategy, a philosophy, a potential, or as a technological tool .However, CRM is definitely more than skilful technology. While technology is a key enabler, it is only a means to the end and most authors view CRM as a combination of strategy and training systems focusing comp eachs attention on customers in order to serve them discover (Chan, 2005). CRM is considered to unite the potential of relationship marketing strategies and IT to create profitable, long relationships with customers and other key stakeholders. CRM provides enhanced opportunities to use data and information to understand customers and co create value with them.

This requires a cross-functional consolidation of processes, people, operations, and marketing capabilities that is enabled through information, technology, and applications CRM as the outcome of the continuing growth and integration of marketing ideas and newly available data, technologies, and organizational forms: not only does CRM build relationships and use systems to collect and analyze data, just it also includes the integration of all these activities across the square, linking these activities to both firm and customer value, extending this integration along the value chain, and developing the capability of integrating these activities across the network of firms that collaborate to generate customer value, while creating shareholder value for the firm CRM is an integration of technologies and line processes used to satisfy the needs of a customer during any given interaction. More specially, CRM involves acquisition, analysis and use of knowledge near customers in order to sell more goods and services and to do it more efficiently Thus Customer Relationship Management is a comprehensive strategy and process of acquiring, retaining and partnering with selective customers to create skipper value for the company and the customer. Expectation of... If you want to get a full essay, order it on our website: Ordercustompaper.com

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