change of mind logistics and the return hazard of the supply chain of mountains is practically an overlooked and mismanaged process. Companies tend to focus their efforts on the forward portion of supply chain management, while failing to take avail of the many opportunities that turnround logistics presents (Benton, 2007). What these companies do not realize is that the rough-and-ready management of reverse logistics has the potential to make them more profitable, and to work foster to many other parts of their supply chain. In the case of Johnson Automotive, we will analyze their current supply chain processes to determine their effectiveness while answering the following questions: 1.What is reverse logistics? 2.What are the key elements of reverse logistics in the automotive industry? 3.How can Johnson optimize its reverse logistics channel? What Is Reverse Logistics? The Reverse Logistics Association (2008) defines reverse logistics as all activity associated with a product/service after the point of sale, the ultimate intention to optimize or make more efficient aftermarket activity, thusly saving money and environmental resources. Because all of these processes take attribute post-sale, this portion of the partys activities could simply be viewed as a cost center. This could not be further from the truth.
The accusing of any intelligent business manager should be to optimize all activities and ensure that the maximum value is achieved for every horse that is spent by the company. Some of the activities associated with reverse logistics are remanufacturing, recycling, reconditioning, endorsement management, call-center management, and transportation. The main goal of reverse logistics is to facilitate these activities in a manner that helps the company to meet its corporate objectives. That is why the object of the reverse supply chain processes is so important. Every company needs specific processes that are aimed at increasing value for the company and its customers... If you want to get a full essay, evidence it on our website:
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