Motorola Analysis

2STRATEGIC ANALYSIS 2.1SWOT ANALYIS A scan of the inborn and external milieu is an important part of the strategic homework process. Environmental factors internal to the sloshed usually can be classified as strength (S) or weaknesses (W), and that external to the firm can be classified as opportunity (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis. The SWOT analysis provides information that is helpful in matching the firms resources and a capability to the competitive environment in which it operates. As such, it is instrumental in strategy planning and selection. 2.1.1Strengths Right now, the Motorola Company sees everyone as a potential customer. expiration wire slight has not only become the latest and sterling(prenominal) fad, but very critical for assembly line. Within the cellular food market exists two broad segments, the consumer segments and business segments. Both of these groups have different expectations of the kind of service and value they expect from their cellular providers. Consumer Segment The stolon segment, the consumer segment, consists of what I will call the recreational users. The consumer segment counts for less than 30 percent of the total cellular market.

These customers do not depend on their cell phones for business purposes. They are typically teenagers, college students, car phones, and members of families who are much on the go and requisite to be able to get in touch with family and friends on occasion. Their air time usage is usually lower than the members of the business segment. The typical user is focused on certain aspects of their cellular providers: How much does it cost? Do I really regard these great new wonderful things that technology is offering? How often must I replace or recharge the batteries? potbelly I use this only in my town? nearly technology-related studies indicate that consumers have relatively little interest in anything other than if the product works... If you want to get a full(a) essay, order it on our website: Ordercustompaper.com

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