Hnc Marketing Graded Unit

Graded Unit Development Stage Contents Category| Page| | | Introduction| 3| Terms Of Reference| 5| Micro and Macro Influences| 6| Segmentation and Targeting| 8| Market Plan ProductPricePlacePromotion| 10111112| Conclusion| 13| Recommendation| 14| Bibliography| 15| Appendix 1| 17| Appendix 2| 20| Introduction Scott Snacks Limited (SSL) is a tete-a-tete limited company that manufactures and markets Muckle Chips. The company is owned and managed by Scott Mackie. He fashioned this ware when he recognised that thither was a gap in the market for for one size bags of their crisps, and that his product could do well in this marketplace. SSL have a small factory in Scotland, outside Dundee, where the chips are produced. The set forth are leased from the local council for five years, at little cost, since the council is keen to encourage a business to confuse substance abuse of the recently emptied factory. Scotts company had a very boffo introduction to the market, making a turnover of a zillion pounds in 2005. The company was also quick to establish their product in sports outlets. This distribution in 200 stores meant that Muckle Chips and the SSL target name were very swift to begin growing, with sales rapidly increasing.

However, in 2006, Scott Snacks Limited began to suffer. The sales of Muckle Chips begin to decline, receivable to a turn down in the snacks market, with fat-high foods taking approximately of the fall. The effect this was having on SSL as a company meant that Scott Mackie had to make round big changes in the focus his company was run, and the way in which it marketed its product. As a whole, the snack market in the UK from 2004 to 2008 has seen a fall in sales in some areas, and a rise in others. The fruit, nuts, pretzels, popcorn and tortilla snacks all had an increment in year on year sales volumes. patronage this rise in this part of the market, the sales of crisps and chips fell dramatically, specifically between 2005... If you want to get a full essay, shape it on our website: Ordercustompaper.com

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