Case Analysis

RECOMMENDATIONS The sheet pains is under a bit of a makeover. Due to economic conditions and shifting demand, the cruise line industry is looking for new slipway to attract cruise vacationers piece maintaining the market that already exists. There argon numerous ways to go about this. magnificent Caribbean is being creative in its methods. Generally, Key tungsten is one of the most frequented ports of call. However, as Phillips (2005) states The sentry is canceling 26 port calls next year, and the Rhapsody of the Seas normally goes every calendar week while next year it provide only go every other week. RCL has had the same schedule for a considerable time and now they want to try other things. This is a sign of things to come. Royal Caribbean can no longer deposit on old methodology to be successful. Where are these ships exit to go if they are not going to Key West? According to Stevenson, thither is an increasing demand for more drive-to locations. This elbow room that people do not really wish to tent-fly to the port where their cruise is leaving from. Theyd rather drive to a closer port to go on a cruise. nigh of the ports of call that are increasing in demand are New Orleans, New York, San Francisco and more in the Northeast (Stevenson, 2005). Royal Caribbean needs to expand to these markets.

As of now, Royal Caribbean does service these markets. However, there seems to be much more demand for these cities. These cruises will offer an abundant amount of fun-activities to do on board. There will be: a splash deck for kids, and bungee trampolines that range guests soaring into the air (Blenkey, 2005). It is not cheap for a cruise line to expand its fleet. Royal Caribbean has been increasing capacity for kinda some time. Because of this expansion, RCL increased revenues by 10.3% (Oza, 2005). RCL has been fairly aggressive in doing so. These ships are very expansive to build. According to www.clearstation.com, RCL has a tall LT debt-to-equity ratio (1.31) compared to the... If you want to get a full essay, coordinate it on our website: Ordercustompaper.com

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