Business Level Strategy

Topics Foreign exchange operation of Agrani cashbox Limited. How the billet level strategy pursued by Agrani argot is working everywhere banks human resources, products and services and helping the banking company to achieve organizational objectives. Statement of the problem Agrani lingo is a nationalized commercial Bank established by the Bangladesh Banks(Nationalizatiom) order 1972 ( pickings over the entire assets and liabilities of the left over parts of Habib Bank Ltd.) and is fully possess by the government of the peoples Republic of Bangladesh. The Bank had 866 branches as on 31 celestial latitude 2006(no overseas branch). The Bank also has two wholly owned subsidiary Companies named Agrani Exchange House (Pvt) Ltd. in Singapore and Agrani remittance House SDN, BHD, Malaysia. The business level strategy followed by this bank is cost leaders strategy. The market of this bank is broad i.e. hole out Bangladesh is their market and almost every type of people is their customer. Bank is now expectant advances to their customers on spectacular amount as well as very little amount. They are giving agricultural and rural advances which are started from 5000 tk. to more. In 2006, the bank apply 54 programmes among 3097759 borrowers, totally tk. 25.21 billion and the range of those loans was 5000 tk to 50000 tk.

beside small surface loan bank is pursuing Industrial loans, syndicated loan with some other banks which are very huge in volume. And the customers of those loans are big businessmen. So as in that respect is no special speech pattern on any particular segment of market we end easily recognize that the bank is pursuing cost leadership strategy. In addition to this we can say as there are very little differences between the four nationalized banks in Bangladesh so we can say from the point of view of singularity the bank is not unique from others, so they are not performing differentiation strategy. Performance traits or impact of business level strategy -Agrani Bank has been playing a crucial portion in... If you want to get a full essay, order it on our website: Ordercustompaper.com

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