Background of Circuit City

move city was founded in 1949 by Samuel Wurtzel under the sure name or Wards. Due to Wurtzels business skills, hot seat Kennedy appointed him to the U.S. Foreign Trade Mission to Switzerland and Austria. Originally open(a) as a television line, move urban center has get along to sell almost all electronic goods ranging from television and boob tube products to cell phones and car stereo equipment. Circuit city competes in a consumer electronic market. The main competitors of Circuit metropolis argon Best Buy, Comp USA, Wal-Mart, RadioShack, and Amazon.com. Second in sales in this effort, Circuit City ope respects more than 600 stores nation wide and an additional 1,000 stores in Canada under its subsidiary InterTan Inc. While Circuit City ordinarily sells a wide variety of products from different companies, in 2004 it declared carrying their own product line. This line includes LCD computer monitors finished their Liquid Video brand, other consumer electronics by means of Verge, and easy, simple, affordable products through ESA brand. Circuit city grew rapidly between the 1960s and 1980s. During the 1990s the sales rate leveled off and in 1999 their revenue passed the $10 billion mark.

They rich person been trying to revitalize the chain by eliminating certain products, much(prenominal) as appliances, and by lowering operating costs. Currently Circuit City is at a maturity level with declining sales and revenue. Over the past 55 years Circuit City has transformed from a small local television store to an international chain of superstores. Circuit City will offer to be a competitive keep company in the consumer electronics industry as long as they offer a strategic plan that leads to larger sales. We decided to choose Circuit City because we wanted to learn more about a company that was in risk of having to make many changes to compete in the technology world. Since there are so many companies competing in this field we though it would be interesting to see the first step of success in a... If you want to get a proficient essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper