Akio Morita

Akio Morita (????) was the co-founder of Sony Corporation with his friend Masaru Ibuka. As a leader of Sony, He changed the accepted marketing concepts and focussed on crack-name identification and brand responsibility - a concept widely used straightaway but virtually unheard of then. By insisting on producing high attribute products with cutting edge technology, Morita transformed the study of the Japanese technology industry so that it became associated with superior quality rather than inexpensive copies. As he himself said, [They] make Sony the Cadillac of electronics. Background. Morita Akio,was born(p) in January 26, 1921 in Tokoname, Aichi, Japan. in 1944 he graduated from Osaka lofty University with a degree in physics. He later united the IJN (navy) during World War II. During his service, Morita met his future partner and the most consequential friend in all his life, Masaru Ibuka, in the Navys Wartime look into Committee. On May 7, 1946, Morita and Ibuka founded Tokyo Tsushin Kogyo Kabushiki Kaisha (Tokyo Telecommunications Engineering Corporation, the forerunner to Sony Corporation) with rough 20 employees. In 1949, the high society developed magnetic enter tape and in 1950.

In 1957, it produced a pocket-sized tuner and in 1958 Morita and Ibuka made the decision to rename their company Sony (sonus is Latin for sound, and Sonny-boys is Japanese slang for whiz kids). Morita was an advocate for all the products made by the Sony Corporation. In 1960 it produced the first transistor television in the world. In 1979 the Walkman was introduced, making it the worlds first portable harmony player. In 1984 Sony launched the Discman series which extended their Walkman brand to portable CD products. In 1960, the Sony Corporation of America was established in the join States. In 1961, the Sony Corporation of America was the first Japanese company to be listed on the New York Stock Exchange. Sony bought Columbia Records and other CBS labels in 1988 and... If you want to get a full essay, commit it on our website: Ordercustompaper.com

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