Marketing Plan - Ez Ride

Table of Contents 1. Identification of New Product…………………….....……….………………………….2 2. Macro-environmental Impact……………………...……………………………………3 3. Segmentation, fool Market and Positioning………………..……………….………5 4. Secondary Data and Sales capableness…………………………………………….………8 5. Marketing Mix…………………………..……………………………………………….9 6. Conclusion……………………………………………………………………..………..14 7. Bibliography…………………...…………………………………..……………………15 8. Appendices………………………...…………………………………………….………16 Identification of New Product by and by meeting with Alain Bergeron, teacher in Industrial Design at the CFP de Neufchatel, Moto-Access decided to create a crop that would help olive-sized women satisfy their longing for speed and adventure by providing them with the initiative to choose any bike they commit. In fact, Alain Bergeron pointed step forward that many an(prenominal) women feel restrained from purchasing the motorcycle they truly desire because of their height. Hence, creating an add-on product that could sustain the weight of the motorcycle objet dart it is at a halt could expand their options.

Of course, in edict to ensure that this need exists, Moto-Access browsed through numerous forums. What was found was pursuant(predicate) and stunning: many small women (under 52) ar restrained in their motorcycle choices and seek help on forums in order to choose a motorcycle that they could potentially ride. However, the respondents in general were quick to assert that the motorcycle choices for battalion of smaller height are restrained and only broaden lower seating for maximum security. Hence, Moto-Access product, which could be compared to training wheels on a bicycle, would offer women the potential to choose any motorcycle of their choice. The sources mentioned above are relevant to this product. The first one, Alain Bergeron, guided Moto-Access towards this product by pointing out a specific need that is non currently satisfied in the market. It is important to point out that... If you want to get a full essay, order it on our website: Ordercustompaper.com

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