And since it doesn't glimpse how the popularity of tanning will ever fade, sales of sunscreen and related goods will continue to increase. Though medical research linking overexposure for the sun with skin cancer has persuaded some to scrap their reflectors and use sunscreen, it has not kept folks away from the nation's beaches or tanning parlors ("For Sun Lovers...," 1988, p. A31).
While everyone within the sun, whether working or playing, need to be careful, doctors today are emphasizing protection for your younger generation, primarily those in their teens and 20s, who should be vigilant in protecting themselves against the sun. "The sun's damage is an accumulative effect" (Gaynair, 1989, p. G7).
The primary issue in this industry's future industry growth concerns increasing awareness and revelations on the sun's danger. Though several are still "sunworshippers" (and even now consider they seem better using a tan) there's a new sun awareness today. Persons are recognizing the dangers of overindulging inside the sun's rays, wearing hats much more usually and definitely using more sunscreen than ever ahead of (Givhan, 1989, p. A8).
Too a lot sun can cause skin cancer, dehydration, heat stroke and premature aging. Over a positive side, it has a good effect on vitamin D levels and psychological outlook (Ellis, 1990, E14).
In support of that promoting theory, sales of solutions that "tan" skin with out the sun represented 7 percent on the total sun-care marketplace in 1989 and had been the fastest growing segment, up 60 percent from 1988 (Deveny "Seeking Sunnier...," 1991, p. B8).
Calvacca, Lorraine. (1990, May). Testing the new sunscreens. Working Woman 15: pp. 120, 123.
The damage inside sun comes during the ultraviolet lights emitted. Ultraviolet lights contain several sorts of rays: (1) UVA, which tan; (2) UVB, which burn, and (3) UVC, that are nearly entirely filtered out by the atmosphere just before they reach the ground (Ettlinger, 1987, p. S72).
Sloan, Pat. (1991, April 15). Bain de Soleil uses men to turn up heat. Advertising and marketing Age 62: p. 3.
Peterson, Susan. (1988, September 18). Skin cancer much more typical in OC beach cities. Orange County Register, 17, pp. A11-A12.
Other corporations who have joined the sunscreen bandwagon include: BeautiControl Cosmetics Inc., Avon, Amway and Mary Kay. Most on the new merchandise have occurred in prestige cosmetic lines such as Clarins, Bain de Soleil, and Lauder and have come to be part in the department store trade that reached $100 million in 1989 right after just several many years (Davis, 1989, p. 46).
Gaynair, Gillian. (1989, June 10). Young people who tan now may well pay later. St. Petersburg Times, pp. G7-G8.
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