Q. Porter (2001) suggests that the Internet will increase rather than decrease the importance of strategic management in the future. Critically assess this viewpoint.

Porter (2001) summarises the relative advantages of the meshing and how these ar worthless without a strategical approach in his article. He uses his own five forces psychoanalysis to analyse the underlying forces of competition and states that this analysis is still infallible to illuminate areas of potential profitability for any company or in any industry. He suggests that using his value orbit analysis should be the basis for exploration into areas in which the Internet can provide an advantage.

Strategy has clusters as is suggested in diagram virtuoso (adapted from Chaffey 2002:163). Chaffey uses Johnson and Scholes (1999) differing layers of strategy to compose this diagram. He places e-business strategy as backup corporate strategy objectives and functional marketing and supply string management strategies. The positioning of e-business strategy as central in the diagram supports Porters (2001) comment that the Internet actually makes strategy much essential than ever.

Johnson and Scholes (1999:1) provide an explanation Corporate strategy is implicated with the overall purpose and scope of the organisation to meet the expectations of owners or major stakeholders and add value to the different parts. strategic management is the process of making and implementing strategic decisions Beckinsale (2003). Porter (2001) suggests that in state to utilise the Internet effectively organisations must go through how to integrate its application into their existing strategy.

However, Tapscott (2001) argues that there is a original transformation in the basis for competitive strategy, collect to the networking capabilities of the Internet. Hagel and Brown (2001:106) in their article Your next IT strategy discuss the conventional IT architecture used by organisations which consisted of internal information systems which are built for the company and require in house IT specialists to note them running. Sources of competitive advantage in the banking industry for example, have in the past consisted...

If you want to get a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper