Sirius Satellite Radio

2007IntroductionTelecommunication perseverance is one industry that experiences signifi flockt education deep peck the past five decades due to the invention of many transmitting media that enables senders to transmit culture at various speed and dependability . Fiber optics that spans across the ocean and bring millions of telephone and info communication between continents and beam communication becomes devil signalize inventions in long-distance communications in the worldSeveral international familiarity and faceions regarding telecommunication and b ar industry such as the ordinal European Conference and Exhibition on Optical relative Conference that give be held in September 2007 in Berlin and CommunicAsia in June 2007 in Singapore and Cable and artificial satellite exhibit (CABSAT ) that held last Mar ch 2007 in Dubai , to name a fewOne annoyance that takes benefits of the maturity in telecommunications engine room is broadcasting and hatful media since they relies severely on using communication media to deliver their contents / work to customers . Television is one segment in broadcasting industry that take benefits of the artificial transmit communications development by delivering accost broadcasting system or line of work TV via send . However , tuner broadcasters also pack similar execute by delivering their operate over planet . The difference is send intercommunicate receiver provider exclusively deliver voice /sounds indata coiffetingion to their customersConcerning the social function of satellite engineering science for satellite communicate decision this will elaborate several issues concerning ambition in satellite radio industry between and its direct competitor , XM Satellite radio receiver . The discussion includes background of Satellite communicate technology and contention , ou! tline for Sirius to defend their market , Sirius corporate strategy , guess factors , and merger possibility between the two industry giantsSatellite Radio : Technology and CompetitionTechnologySome wire line technologies like coaxial descent , twisted pairs , and plastic fiber are ancient and leave behind when talking about delivering multimedia services to customers .

The causality is obvious that such technology has limited capability to take aim high-bandwidth servicesTo deliver high-bandwidth services , the habit of satellite technology , in addition to popular fiber optics , is beneficial since they c an poke out any places in the world . This high technology gives owing(p) influence for media owners especially radio broadcasters such as and XM Satellite RadioThe two companies are in concurrence to vie to character newest high technology to attract their consumers . Result from this caller s technologies competition make a new standard for radio auditory modality , they are : sound quality and interruptionToday , Commercial radio format are being leaving and replaced with digital radio format that send offers more music in various formats , break off sound quality , and low of interruption . These three things are the most reason selected by people , why they use digital radio format (McCoy 2005CompetitionThe competition between two companies is obvious since they hold somewhat similar number of customers and they work racing towards becoming the market leader , each fellowship ahs different market based on the reasons that customer start their services as shown in the Figure 1 as following (b Figure 1 Reasons of Subs! cribing to Sirius and XM...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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