Rituals & Consumer Behaviour

Define a religious rite. What be ritual artifacts? Choose the sp atomic number 18-time act rituals and describe how marketers can occasion this ritual in preparing products and parley messages for consumers. Grooming rituals, gift-giving rituals, and holiday rituals. workout appropriate examples to illustrate your answer. Rituals atomic number 18 an integral part of merciful society for generations and has been an influencing factor in consumer behavior. What in reality argon rituals? Rituals atomic number 18 expressive, symbolic activity constructed of sixfold behaviors which occur in fixed, episodic sequence and work to retell oer time. The rituals are performed for religious reasons, during social ceremonies, theme events, heathen traditions, out of habits and early(a) much(prenominal) occasions. The rituals are performed more or less the same counseling twelvemonth after year without reposition and where ever they change it is a very unbiased process spanning decades. The agents to change are gener tot solelyyy social, cultural, adaptations to changing clock and improvements in the society.

In India it is a ritual followed for centuries to wear saucy apparel and distribute sweets, among your friends, families, business acquaintances and others forward Diwali, a major(ip) festival of India symbolizing the victory of bang-up oer evil, which actually makes people facial expression upright and upbeat and come on preceding(prenominal) their routine chores and make merry. Diwali is hardly one among many such festival in multi heathen and multi-cultural Indian society. Globally during Christmas, modern Year people in variant countries follow divergent rituals to celebrate the occasions in their own way. Now a days colleges and universities also buzz off ritual to celebrate the anniversaries or college youth festivals every year. From the markets conclusion of view, these are very good propagation. When ritual are universe performed the consumer spendings would enormously rise all of sudden for certain period of time and come to matter-of-fact after the rituals conclude. There are even extended measure when one event is entranceting over and...If you want to get a full essay, order it on our website: Ordercustompaper.com

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