a.Laundry detersive. b.Sports car. c.Scooter. d.Jeans. e.Outdoor boots. f.Pizza. g.Fresh-fruit drink. As a marketer, what steps would you moot to build pock loyalty to three of the above crops. Answer: Before to call down a target signalise for any goods, we have send-off to know some informations substantially scratching and stake invoke. The American marketing association defines a brand as a puddle, term, sign, symbol or pattern or combination of these, say to identify the goods or consort of one seller or group of sellers and to differentiate them from those of competitors. (Philip Kotler - Principals of marketing) A brand imparts a specific stria of features, benefits and services to buyers. It is a mark, a tangible emblem, which says something around the merchandise. The trump brands, for example often arrest a warranty of quality. A brand can dispose up to six levels of content: Attributes, Benefits, Values, Culture, Personality, and User. Finding the best brand repeal is a difficult task. It begins with a careful review of the product and its benefits, the target market and proposed marketing strategies. Desirable qualities for a brand effect include the following: 1.It should imply something about the products benefits and qualities. Ex: OASIS (a except away fruit drink). 2.It should be well-fixed to pronounce, recognize and remember.
3.The brand pick out should be distinctive. Ex: shell, KODAK, Virgin. 4.The name should translate substantially and meaningfully into orthogonal languages. 5.It should able of registration and legal protection, a brand name cannot be registered if it infringes on existing brand name. After this information I think that it is to defend any pick of the brand name: a.Laundry detergent: MY-FOAM This brand name is easy to pronounce and suggest something about the benefits... If you want to get a full essay, swan it on our website:
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