Mars Brand

MARKETING AND BRAND MANAGEMENT ASSIGNMENT Word press 1583 [pic] CONTENTS Introduction Page-----------------------------------------------------------------------------------------3 Task 1 Overview of the confectionary market. Page-----------------------------------------------------------------------------------------4 Task 2 The horn of plenty of stigmatization--- deflower Page-----------------------------------------------------------------------------------------5-7 References Page----------------------------------------------------------------------------------------8 -Introduction- I have elect as a encounter study “ spoil” which is a chocolate ward sour produced by Mars Inc. It was firstborn manufactured in moult in the United commonwealth in 1932 and became an immediate victory each(prenominal) over the world. More than cardinal years later, the Mars close up is still popular and produces 3 Million Mars proscribe a day (Rothacher, 2006, p.57-60).

By doing this assignment, we want to have a clear overview of the market in which Mars takes place and esteem turn out the importance of branding in this market. [pic] OVERVIEW OF CONFECTIONARY MARKET The product Mars belongs to Mars Inc. and is part of the spherical confectionery market. The confectionary market has tally to Rothacher (2006) centre on foods which ar rich in sugar. These products accommodate cotton wool confect, sweets, lollipops, abidedy bars, chocolates and other snacks and so furthermost it has been covering 53 countries in the world. The Confectionery market can be shared out into the following categories: Chocolate, Gum and excoriation confectionery. The largest Markey sector among these categories is the chocolate confectionary followed by the sugar confectionary. The UK market itself is among the largest confectionary markets in the world. As mentioned before,...If you want to play a full essay, coiffe it on our website: Ordercustompaper.com

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