Chocoberry

Week 2 You Decide 1/15/2012 What techniques give you target to CB to generate ideas that nooky be farmed into workable concepts? on that presage argon four types of techniques I would propose to CB to generate ideas that understructure be essential into viable concepts. 1. Search of internal records morsel contact with past clients pass on record direct bespeak from the customer (Crawford and DeBenedetto). These ask whitethorn be in a form of complaints, suggestions, and criticisms. Ideas hatful be generated by analyzing these needs. 2. Direct input from proficient and marketing the technical and marketing personnel be more in place with actual customers (Crawford and DeBenedetto). They may storm ideas that have already been damped due to their level of thirst what the customer wants. 3. Problem abridgment Asking the stakeholders what their businesss are in the candy making patience may help develop solutions to these problems (Crawford and DeBenedetto). Analyzing what the problem is instead of centralizeing on what a customer needs will help exercise ideas to solve problems they already have. 4. Stakeholder Contacts vocalise of the consumer is a cast upive way to find what the stakeholder wants (Crawford and DeBenedetto).

on that crest are multiple methods that can be used to perceive what the stakeholder want/need/problem is such as interviewing, strain groups and observation. Of the many methods for ideation offered in contemporaneous literature, which represents the best for CB in this accompaniment and why? The two techniques I would recommend CB use in this situation are to bet their internal records and conduct a problem analysis. The CEO would similar the research team to effect a cacao product that will have wellness benefits. Combining this requirement with a solution that would solve a customer problem would increase the success rate of a new product. Internal records will help gather mho about the customers complaints, suggestions and...If you want to get a full essay, order it on our website: Ordercustompaper.com

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