The statistical distribution strategy of the product in the UK market and types of distribution channels utilized.
Distribution is outlined as: involves company logistics and marketing activities concerned with making and distributing the destroyed product to customers (Kotler et al 2007, p106). Distribution simply refers to how you will sell your products to your customers. Depending on what product you argon selling will directly influence how you distribute it. Distribution can sometimes be direct, or indirect.
Channel can contain two intermediary aims - a wholesaler and a retailer.
A wholesaler simply buys and stores large amounts of diverse products from different manufacturers and accordingly breaks into the legal age deliveries to supply retailers with smaller packs. For small retailers with limited order quantities, the use of wholesalers makes frugal sense. ( Borden,1999)
Retailers are often large drawing string shops (Tesco, Asda and etc.). They buy products from both wholesalers and manufacturers and sell straight to the consumers. Supermarkets and other game street shops make good examples.
The distribution channel is the route a product goes on from world produced to being bought by a customer. There are three different channels in which distribution is made.
? A zero level channel is when the manufacturer delivers their product or service straight to the consumer.
The Zero level channels is usually used by serve providers, like hair salons or dentists.
? A One level channel is when in that location is a middle-men between the manufacturer and the consumer. This is often is the retailer. Supermarkets and electrical retailers are good examples of this.
? A Two level channel is where there are two intermediaries between manufacturer and the consumer. Products sold to a wholesaler, then to a retailer, then finally to the consumer. In our case is Victoria Foods...
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